Date-wise News
Aim High Consulting bags eight new clients

The new businesses are spread across the country. They include Underwriters Laboratories (UL), Mettl, YLG, TenTenTen, Koochie Play, Univariety, Dekh.com and SnapFitness

exchange4media Staff Jul 24, 2013 5:25 PM

Arvind Krishnan to return to BBH India as Managing Director

Krishnan comes back to BBH India after a stint at BBH London, where he was Team Director, managing a diverse portfolio of Unilever, Diageo, etc.

exchange4media Staff Jul 24, 2013 5:13 PM

The Integer Group India appoints Nazneen Saifuddin

Saifuddin has been brought on board as Group Creative Director. She will report to Parixit Bhattacharya, Chief Creative Officer, TBWA\India

exchange4media Staff Jul 24, 2013 9:34 AM

Our team in India is a hungry bunch: SMG's John Sheehy

In an exclusive conversation, Sheehy, Prez - Global Ops, SMG & the agency's India CEO Mallikarjunadas CR talk about data analytics, attracting new talent, and more...

Priyanka Mehra Jul 24, 2013 9:21 AM

Dainik Bhaskar to absorb DNA biz in Ahmedabad, Indore & Jaipur

The entire business will be taken in by Dainik Bhaskar Group and will be run under new operations and new brand name

Abid Hasan Jul 24, 2013 8:51 AM

Brands' project approach: Trial run before tying the knot?

There has been significant increase in both, large and small agencies taking up work on project basis. Creative honchos highlight the pros and cons of such an approach...

Priyanka Mehra Jul 24, 2013 8:34 AM

A day without Google! Can brands survive?

"Google Network is like Hotel California," said a marketer, explaining it is a one-stop destination. So what will happen to brands if Google decides to take a break for a day?

Priyanka Nair Jul 24, 2013 8:03 AM

Video: "Every stream of communication will flourish for next few years in India"

Abhijit Avasthi, NCD, Ogilvy India shares his view on futuristic advertising trends post Cannes 2013 and his take on cause marketing

Priyanka Mehra Jul 24, 2013 8:00 AM

Nissan plays on aggression to market new Micra

The new commercial titled ‘Tag on Wheels’ repositions the car with a more masculine and aggressive outlook

Twishy Jul 24, 2013 7:58 AM

TIL's BoxTV reaches 50 million views in four months

More than half of the audience consumed Bollywood content, followed by English & regional language content. There is growing interest in genres like romance, action & drama

exchange4media Staff Jul 24, 2013 7:54 AM

HUL's Dove & Pond's, Reckitt Benckiser's Veet under ASCI scanner in May

ASCI upheld complaints against 123 out of 144 ads in May 2013. Health, Personal Care & Education were the main categories that continued to make misleading claims

exchange4media Staff Jul 24, 2013 7:53 AM

Louise Au joins Aegis Media China as Director of M&A and Integration

Based in Shanghai, Louise will oversee and manage Aegis Media China's M&A activities to ensure smooth integrations by engaging all the relevant stakeholders

exchange4media Staff Jul 24, 2013 7:51 AM

Winnie Lyn roped in as Mindshare Taiwan MD

Lyn is a GroupM veteran and most recently, Head of Media for L'Oréal Taiwan. Prior to taking on this new role, Lyn spent 12 years as a client side marketer

exchange4media Staff Jul 24, 2013 7:49 AM

LinOpinion announces 16 new business wins

Shapoorji Pallonji Group, NMIMS University, Herbalife, NEC India, Rapid Metrorail Gurgaon, and ITC Grand Chola are among the new clients in the agency’s kitty

exchange4media Staff Jul 24, 2013 7:48 AM

HomeShop18 appoints Vikrant Khanna as new CMO

In his new assignment with HomeShop18, Khanna will lead a 360-degree role, which includes Marketing and Communication, CRM, B2B Sales and Alliances

exchange4media Staff Jul 24, 2013 7:46 AM