Date-wise News

The new businesses are spread across the country. They include Underwriters Laboratories (UL), Mettl, YLG, TenTenTen, Koochie Play, Univariety, Dekh.com and SnapFitness

exchange4media Staff 24-July-2013

Krishnan comes back to BBH India after a stint at BBH London, where he was Team Director, managing a diverse portfolio of Unilever, Diageo, etc.

exchange4media Staff 24-July-2013

Saifuddin has been brought on board as Group Creative Director. She will report to Parixit Bhattacharya, Chief Creative Officer, TBWA\India

exchange4media Staff 24-July-2013

In an exclusive conversation, Sheehy, Prez - Global Ops, SMG & the agency's India CEO Mallikarjunadas CR talk about data analytics, attracting new talent, and more...

Priyanka Mehra 24-July-2013

The entire business will be taken in by Dainik Bhaskar Group and will be run under new operations and new brand name

Abid Hasan 24-July-2013

There has been significant increase in both, large and small agencies taking up work on project basis. Creative honchos highlight the pros and cons of such an approach...

Priyanka Mehra 24-July-2013

"Google Network is like Hotel California," said a marketer, explaining it is a one-stop destination. So what will happen to brands if Google decides to take a break for a day?

Priyanka Nair 24-July-2013

Abhijit Avasthi, NCD, Ogilvy India shares his view on futuristic advertising trends post Cannes 2013 and his take on cause marketing

Priyanka Mehra 24-July-2013

The new commercial titled ‘Tag on Wheels’ repositions the car with a more masculine and aggressive outlook

Twishy 24-July-2013

More than half of the audience consumed Bollywood content, followed by English & regional language content. There is growing interest in genres like romance, action & drama

exchange4media Staff 24-July-2013

ASCI upheld complaints against 123 out of 144 ads in May 2013. Health, Personal Care & Education were the main categories that continued to make misleading claims

exchange4media Staff 24-July-2013

Based in Shanghai, Louise will oversee and manage Aegis Media China's M&A activities to ensure smooth integrations by engaging all the relevant stakeholders

exchange4media Staff 24-July-2013

Lyn is a GroupM veteran and most recently, Head of Media for L'Oréal Taiwan. Prior to taking on this new role, Lyn spent 12 years as a client side marketer

exchange4media Staff 24-July-2013

Shapoorji Pallonji Group, NMIMS University, Herbalife, NEC India, Rapid Metrorail Gurgaon, and ITC Grand Chola are among the new clients in the agency’s kitty

exchange4media Staff 24-July-2013

In his new assignment with HomeShop18, Khanna will lead a 360-degree role, which includes Marketing and Communication, CRM, B2B Sales and Alliances

exchange4media Staff 24-July-2013

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