Date-wise News
The new businesses are spread across the country. They include Underwriters Laboratories (UL), Mettl, YLG, TenTenTen, Koochie Play, Univariety, Dekh.com and SnapFitness
exchange4media Staff Jul 24, 2013 5:25 PM
Krishnan comes back to BBH India after a stint at BBH London, where he was Team Director, managing a diverse portfolio of Unilever, Diageo, etc.
exchange4media Staff Jul 24, 2013 5:13 PM
Saifuddin has been brought on board as Group Creative Director. She will report to Parixit Bhattacharya, Chief Creative Officer, TBWA\India
exchange4media Staff Jul 24, 2013 9:34 AM
In an exclusive conversation, Sheehy, Prez - Global Ops, SMG & the agency's India CEO Mallikarjunadas CR talk about data analytics, attracting new talent, and more...
Priyanka Mehra Jul 24, 2013 9:21 AM
The entire business will be taken in by Dainik Bhaskar Group and will be run under new operations and new brand name
Abid Hasan Jul 24, 2013 8:51 AM
There has been significant increase in both, large and small agencies taking up work on project basis. Creative honchos highlight the pros and cons of such an approach...
Priyanka Mehra Jul 24, 2013 8:34 AM
"Google Network is like Hotel California," said a marketer, explaining it is a one-stop destination. So what will happen to brands if Google decides to take a break for a day?
Priyanka Nair Jul 24, 2013 8:03 AM
Abhijit Avasthi, NCD, Ogilvy India shares his view on futuristic advertising trends post Cannes 2013 and his take on cause marketing
Priyanka Mehra Jul 24, 2013 8:00 AM
The new commercial titled ‘Tag on Wheels’ repositions the car with a more masculine and aggressive outlook
More than half of the audience consumed Bollywood content, followed by English & regional language content. There is growing interest in genres like romance, action & drama
exchange4media Staff Jul 24, 2013 7:54 AM
ASCI upheld complaints against 123 out of 144 ads in May 2013. Health, Personal Care & Education were the main categories that continued to make misleading claims
exchange4media Staff Jul 24, 2013 7:53 AM
Based in Shanghai, Louise will oversee and manage Aegis Media China's M&A activities to ensure smooth integrations by engaging all the relevant stakeholders
exchange4media Staff Jul 24, 2013 7:51 AM
Lyn is a GroupM veteran and most recently, Head of Media for L'Oréal Taiwan. Prior to taking on this new role, Lyn spent 12 years as a client side marketer
exchange4media Staff Jul 24, 2013 7:49 AM
Shapoorji Pallonji Group, NMIMS University, Herbalife, NEC India, Rapid Metrorail Gurgaon, and ITC Grand Chola are among the new clients in the agency’s kitty
exchange4media Staff Jul 24, 2013 7:48 AM
In his new assignment with HomeShop18, Khanna will lead a 360-degree role, which includes Marketing and Communication, CRM, B2B Sales and Alliances
exchange4media Staff Jul 24, 2013 7:46 AM
