Date-wise News
Radio Phase III rollout likely to be completed this FY: Uday Varma

MIB is planning to issue request for proposal this month and put in place an auctioneer in coming two months, says the MIB Secretary

Abid Hasan May 2, 2013 11:06 PM

Media agencies fear losing clients as ad blackout takes hold

Broadcasters stand firmly behind IBF’s decision even though they are losing out on revenues. On the other hand, agencies fear losing big business

Abid Hasan May 2, 2013 9:18 PM

Talenthouse, Vodafone partner to bring out the best in cricket & design

Fans to vote for the best design jersey and cap to be worn by the 22 kids escorting the two teams competing at the Indian Premier League 2013 finals in Kolkata

exchange4media Staff May 2, 2013 8:55 PM

Brands use social media for multiplier effect this IPL season

exchange4media decodes what brands such as Cadbury, Vodafone, Muthoot, Pepsi, etc. are doing right on social media this IPL

Priyanka Nair May 2, 2013 8:51 PM

OMG & Mindshare make India proud at Festival of Media Global 2013 Awards

OMG's 'One Missed Call' for Wheel & Mindshare's 'Where What You Grow is What You Eat' for ketchup brand Kissan get recognition at the Festival

exchange4media Staff May 2, 2013 8:14 PM

Media agencies today have become media brokers: Pradeep Iyengar

While the media industry in India is under constant scrutiny, lack of transparency is a cause of concern, says the President of EMM India

Priyanka Mehra May 2, 2013 8:07 PM

"In-app advertising is 100% non-intrusive"

It is not push marketing like SMS & calling, explains Binay Tiwari of Vserv.mobi, while talking about how in-app advtg has found resonance with marketers

Saloni Surti May 2, 2013 7:59 PM

Milestone Brandcom expands footprint with Milestone Outland

The agency has launched a communication division to address low income & rural consumers; Ajay Sundaram has been roped in as Country Head & VP

exchange4media Staff May 2, 2013 7:20 PM

We’re losing 90% ad revenue per day due to ad blackout: Uday Shankar

The STAR India CEO says it’s difficult to indicate how long this blackout will last, but affirms that it will continue till the billing discrepancy is sorted out

Abid Hasan May 2, 2013 7:18 PM

Shubha Shetty Saha heads back to Jagran Group

Veteran journalist Saha has rejoined Jagran Group as its Group Entertainment Editor. She was earlier the Entertainment Editor of Mid-Day & had taken a break for a year

Priyanka Mehra May 2, 2013 7:07 PM

Billboard of the week: KDD Harvest’s king size installation

Taking the experiential route, KDD has put up a 15 ft tall structure of an oversized fruit juice box of its brand Harvest at Korum Mall in Thane, Mumbai

Priyanka Nair May 2, 2013 7:07 PM

ValueFirst ropes in Arvind Pal Singh as Head - Creative & Comm

Singh has 16 years’ experience in the advertising industry. He has won the Abby Award for the Maruti TV commercial “Papa ki kara, petrol khattam hi nahi hunda”

exchange4media Staff May 2, 2013 6:27 PM

RK Swamy Media Group appoints Vinish Joshi as VP, North & East

Joshi is responsible for integrated media offering of the company in North & East. In his last role, he was heading the Mediacom Delhi office for over six yrs

exchange4media Staff May 2, 2013 6:22 PM