MIB is planning to issue request for proposal this month and put in place an auctioneer in coming two months, says the MIB Secretary

Abid Hasan May 2, 2013 11:06 PM

Broadcasters stand firmly behind IBF’s decision even though they are losing out on revenues. On the other hand, agencies fear losing big business

Abid Hasan May 2, 2013 9:18 PM

Fans to vote for the best design jersey and cap to be worn by the 22 kids escorting the two teams competing at the Indian Premier League 2013 finals in Kolkata

exchange4media Staff May 2, 2013 8:55 PM

exchange4media decodes what brands such as Cadbury, Vodafone, Muthoot, Pepsi, etc. are doing right on social media this IPL

Priyanka Nair May 2, 2013 8:51 PM

OMG's 'One Missed Call' for Wheel & Mindshare's 'Where What You Grow is What You Eat' for ketchup brand Kissan get recognition at the Festival

exchange4media Staff May 2, 2013 8:14 PM

While the media industry in India is under constant scrutiny, lack of transparency is a cause of concern, says the President of EMM India

Priyanka Mehra May 2, 2013 8:07 PM

It is not push marketing like SMS & calling, explains Binay Tiwari of Vserv.mobi, while talking about how in-app advtg has found resonance with marketers

Saloni Surti May 2, 2013 7:59 PM

The agency has launched a communication division to address low income & rural consumers; Ajay Sundaram has been roped in as Country Head & VP

exchange4media Staff May 2, 2013 7:20 PM

The STAR India CEO says it’s difficult to indicate how long this blackout will last, but affirms that it will continue till the billing discrepancy is sorted out

Abid Hasan May 2, 2013 7:18 PM

Veteran journalist Saha has rejoined Jagran Group as its Group Entertainment Editor. She was earlier the Entertainment Editor of Mid-Day & had taken a break for a year

Priyanka Mehra May 2, 2013 7:07 PM

Taking the experiential route, KDD has put up a 15 ft tall structure of an oversized fruit juice box of its brand Harvest at Korum Mall in Thane, Mumbai

Priyanka Nair May 2, 2013 7:07 PM

Singh has 16 years’ experience in the advertising industry. He has won the Abby Award for the Maruti TV commercial “Papa ki kara, petrol khattam hi nahi hunda”

exchange4media Staff May 2, 2013 6:27 PM

Joshi is responsible for integrated media offering of the company in North & East. In his last role, he was heading the Mediacom Delhi office for over six yrs

exchange4media Staff May 2, 2013 6:22 PM