Talenthouse, Vodafone partner to bring out the best in cricket & design

Fans to vote for the best design jersey and cap to be worn by the 22 kids escorting the two teams competing at the Indian Premier League 2013 finals in Kolkata

e4m by exchange4media Staff
Updated: May 2, 2013 8:55 PM
Talenthouse, Vodafone partner to bring out the best in cricket & design

Talenthouse India, a Reliance Entertainment division, and Vodafone have joined hands to provide a slice of IPL 2013’s action to the audience. Through crowdsourcing, Talenthouse has invited upcoming fashion and graphic designers or anyone with a creative sensibility to design and get a chance to create fresh designs for the kit that includes a jersey and a cap to be worn by the 22 kids escorting the two teams competing at the Indian Premier League finals in Kolkata.

Talenthouse received a pool of jersey and cap designs created in Vodafone’s primary colours of red and white. The winner’s designs will be seen by millions who tune in for the finals as the kids lead the players out to the field.

Fans are invited to view all designs submitted on Talenthouse’s website and vote for their favourite design. The winner will be announced on May 18, 2013 and will receive Rs 100,000 as prize money and also stands a chance to win two match tickets to the finals.

Suresh Rangarajan, Associate Vice President, Public Relations, Vodafone said, “As part of our large digital presence, we’ve often created crowdsourcing activities, especially on our Facebook page. We have collaborated with Talenthouse for a creative activation during the IPL. We believe that the Talenthouse activation represents a great opportunity for artists to work on one of the buzziest brands during the IPL, and also for Vodafone to co-create a presence for our brand with some of the new talent in the country.”

Arun Mehra, CEO, Talenthouse added here, “With all brand managers geared up with their innovative marketing and activation campaigns for the most awaited sports extravaganza, Talenthouse’s crowdsourcing initiative is a game changer in the already chaotic sports arena. We have high expectations from our association with Vodafone, as we work toward providing participants with opportunities and our community will be motivated to showcase their work on the country’s biggest sporting stage.”
 

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