Date-wise News
Guest Column: Rahul Dravid – and ‘The Wall’ will stand firm for posterity

N Ravi Shankar, CEO, Aim High Consulting narrates the story of how a metaphor was turned into a monument as he pays tribute to Dravid’s achievements

N Ravi Shankar Oct 18, 2013 4:47 PM

Special interest channels to capitalise on DAS to fuel growth

With customised content & positioning, specialised channels aim to not only engage consumers, but also advertisers. As DAS progresses, many more major networks are expected to launch such offerings

Abhinav Trivedi Oct 18, 2013 9:09 AM

IPG Mediabrands elevates leadership talent to strengthen core team in India

Nandini Dias has been appointed as CEO, Lodestar UM; Anamika Mehta is the new CEO of Initiative; and Amar Deep Singh will become CEO of MAP

Priyanka Mehra Oct 18, 2013 9:04 AM

Acer looks at customer engagement to ramp up profits

Acer is betting on the digital space and is investing in on-ground activities in order to increase the brand's engagement with customers

Simran Sabherwal Oct 18, 2013 8:45 AM

Guest Column: Void in the temple of cricket

As two cricketing icons - Sachin Tendulkar & Rahul Dravid - bid adieu, Gopinath Menon, CEO, Melon Media compares their contrasting styles, on and off the field

Gopinath Menon Oct 18, 2013 8:29 AM

"Brands need to focus on innovation & consumer-engaging outdoor activities"

There are opportunities of int'l level of branding that make OOH integrate well in the city landscape, strategically placed to highlight a brand's message, says Loop Mobile's Shalini Gupta

Priyanka Nair Oct 18, 2013 8:10 AM

Look paparazzi-ready with Revlon

Every woman is a glamorous celebrity, says Revlon with new digital campaign that encourages women everywhere to put their best celebrity face forward

Twishy Oct 18, 2013 7:58 AM

10+2 ad cap: Oct 21 hearing likely to bring some clarity on the issue

As October 21 approaches, the b'casting industry is awaiting the next hearing in TDSAT on the TRAI 10+2 ad cap order. Hopefully, it should decide the next step in the imbroglio

Abhinav Trivedi Oct 18, 2013 7:57 AM

Creative execution in India is getting better and better: Santosh Padhi

The Co-founder & CCO of Taproot India is the only Indian to be featured in Cannes Ranking Report 2013. He talks about India's progress, creating a place on the global stage and more...

Priyanka Mehra Oct 18, 2013 7:55 AM

LinkedIn launches Recruiter Mobile

Recruiter Mobile is LinkedIn's first enterprise mobile app. The company has also announced the extension of its 'Work With Us' ads on mobile devices

exchange4media Staff Oct 18, 2013 7:39 AM

Electronic Dance Music gains in popularity with GenNext in India: Mindshare

EDM is second only to Bollywood film music in terms of popularity with the Indian youth, who continue to demand real-life experience despite availability of virtual entertainment, states a Mindshare report

exchange4media Staff Oct 18, 2013 7:38 AM

DB Corp Q2 FY14 consolidated ad revenues up 17% at Rs 3,297 mn

Total revenues have shown a growth of 16% YOY to Rs 4,418 million in Q2 FY14, while PAT stands at Rs 602 million (margin 14%)

exchange4media Staff Oct 18, 2013 7:36 AM

Week 41 ratings:  All GECs see dip in viewership; Life OK retains fourth position

Life OK continued to beat Sony at the fourth position in Week 41, even as all major GECs saw a decline in the absolute numbers of reach

exchange4media Staff Oct 18, 2013 7:34 AM

Ajit Varghese, Managing Director, Maxus, South Asia

Our clients in India are truly blue chip. This allows us to do good work, get recognised and learn. India is a jewel in the crown for Maxus APAC.

exchange4media Staff Oct 18, 2013 12:00 AM

Ritesh Ghoshal, Head - Brand Marketing, Tata Docomo

Outdoor plays a critical role in telecom communication as products/ tariffs tend to be different in different markets. Outdoors is an effective way of communicating specific products/ plans available in the local market. Tata Docomo builds its business by weaning away customers from their current operators, leveraging the recharge moment of truth to deliver effective churn arguments.

exchange4media Staff Oct 18, 2013 12:00 AM

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