With the arrival of comparatively cheaper advertising tools, marketers tend to ignore banner ads. e4m explains how to make the penny invested in banners count…

Saloni Surti May 10, 2013 9:11 PM

NDTV goes PAT positive in 2013 with PAT at Rs 2 cr after a loss of Rs 87 cr in FY2011-12. Group CEO Vikram Chandra shares reasons for this good show

Abid Hasan May 10, 2013 8:37 PM

If clients are not bold, there is no way agencies can do good work, says the Managing Partner of Maxus India

Priyanka Mehra May 10, 2013 8:29 PM

By hosting Portfolio Night for the first time in Delhi, the ad industry has realised the potential of the city emerging into a new world of ideas, innovation & creativity

Twishy May 10, 2013 8:27 PM

LK Gupta, CMO of redBus talks about the online bus ticketing segment in India, redBus’ business model and reasons behind launching its first ever mktg campaign

Twishy May 10, 2013 8:23 PM

The APAC CEO of MEC shares his views on the dynamic media scenario and the futuristic media agency, among other things…

Priyanka Mehra May 10, 2013 8:22 PM

Wadhwa will be responsible for taking forward the organisational aspirations of growing the business multi-fold through digitisation. He will be based in Noida

exchange4media Staff May 10, 2013 8:21 PM

Wadhwa will be responsible for taking forward the organisational aspirations of growing the business multi-fold through digitisation. He will be based in Noida

exchange4media Staff May 10, 2013 8:21 PM

Though the viewership of Marathi TV channels is second only to Tamil & Telugu markets, the ad revenue is one fourth of the Tamil market

Synjini Nandi May 10, 2013 7:49 PM

Sen will be responsible for developing the Edelman business in South India & will also lead Edelman’s employee engagement offering nationally

exchange4media Staff May 10, 2013 7:44 PM

McCann Worldgroup and Ogilvy have struck Gold at One Show Awards 2013. McCann has notched three Pencils, besides four additional Merit Awards

Priyanka Mehra May 10, 2013 7:38 PM

Broadcast Asia 2013 returns with an integrated offering for the Indian broadcast industry. Groundbreaking technologies covering the entire broadcasting & film value chain will be unveiled

exchange4media Staff May 10, 2013 7:36 PM

The Tribunal has suspended hearings for the last one month and all cases are being shifted to the Delhi HC, which is delaying hearings & judgements

Abid Hasan May 10, 2013 7:14 PM

As per TAM data for CS 4+, HSM markets, Star Plus clocked 223 GRPs compared to Sony Max’s 224 GRPs in the fifth week of the IPL season

Synjini Nandi May 10, 2013 7:14 PM

Sinha has over 18 years of technology experience in a diverse range of industries spanning telecom, retail, services, gaming, media and entertainment

exchange4media Staff May 10, 2013 7:14 PM

Bangara moves from Disney UTV, where he was Managing Director of the company’s digital business

exchange4media Staff May 10, 2013 7:13 PM

Prior to this, Gopakumar was VP, South Asia for BBC Advertising, where he was responsible for generating sales revenues for BBC’s TV and online products

Abid Hasan May 10, 2013 7:12 PM

Today, Indian marketers are focusing on product innovation & better retail experience, observes the Founder Director & Principal Designer, Elephant Design

Priyanka Nair May 10, 2013 7:12 PM

The appointment sees media duties move from a range of agencies, including PHD (UK) and UM (US), into Mindshare following a competitive pitch

exchange4media Staff May 10, 2013 12:58 AM

Digital has to be our focus area, under that digital space you have got everything – from saying how do I use the data that the digital world is generating to give me better insights, better accountability to help clients put together the data that they already have. The definition of digital is going to change as more of us migrate more of our online behaviour to tablets or handphones. I don’t know yet whether the advertising dollars are necessarily flowing in as quickly to follow our behaviour. But that has certainly been a challenge as an industry for the last 20 years.

exchange4media Staff May 10, 2013 12:00 AM