Date-wise News
Is banner advertising not pocket friendly?

With the arrival of comparatively cheaper advertising tools, marketers tend to ignore banner ads. e4m explains how to make the penny invested in banners count…

Saloni Surti May 10, 2013 9:11 PM

Revenues from events, web biz buoy NDTV’s FY13 results

NDTV goes PAT positive in 2013 with PAT at Rs 2 cr after a loss of Rs 87 cr in FY2011-12. Group CEO Vikram Chandra shares reasons for this good show

Abid Hasan May 10, 2013 8:37 PM

An agency is only as good as its clients: Kartik Sharma

If clients are not bold, there is no way agencies can do good work, says the Managing Partner of Maxus India

Priyanka Mehra May 10, 2013 8:29 PM

Delhi on the lookout for the next creative young gun

By hosting Portfolio Night for the first time in Delhi, the ad industry has realised the potential of the city emerging into a new world of ideas, innovation & creativity

Twishy May 10, 2013 8:27 PM

"If we are useful to consumers, they will reward us with patronage"

LK Gupta, CMO of redBus talks about the online bus ticketing segment in India, redBus’ business model and reasons behind launching its first ever mktg campaign

Twishy May 10, 2013 8:23 PM

2-min video: Media agency of future will be a complicated animal – Stephen Li

The APAC CEO of MEC shares his views on the dynamic media scenario and the futuristic media agency, among other things…

Priyanka Mehra May 10, 2013 8:22 PM

SITI Cable appoints VD Wadhwa as CEO

Wadhwa will be responsible for taking forward the organisational aspirations of growing the business multi-fold through digitisation. He will be based in Noida

exchange4media Staff May 10, 2013 8:21 PM

SITI Cable appoints VD Wadhwa as CEO

Wadhwa will be responsible for taking forward the organisational aspirations of growing the business multi-fold through digitisation. He will be based in Noida

exchange4media Staff May 10, 2013 8:21 PM

Marathi market aces the reach game but lags behind in revenues

Though the viewership of Marathi TV channels is second only to Tamil & Telugu markets, the ad revenue is one fourth of the Tamil market

Synjini Nandi May 10, 2013 7:49 PM

Edelman India hires Ipshita Sen to lead South India ops

Sen will be responsible for developing the Edelman business in South India & will also lead Edelman’s employee engagement offering nationally

exchange4media Staff May 10, 2013 7:44 PM

3 Pencils for McCann Worldgroup @One Show Awards

McCann Worldgroup and Ogilvy have struck Gold at One Show Awards 2013. McCann has notched three Pencils, besides four additional Merit Awards

Priyanka Mehra May 10, 2013 7:38 PM

BroadcastAsia2013 registers strong Indian participation

Broadcast Asia 2013 returns with an integrated offering for the Indian broadcast industry. Groundbreaking technologies covering the entire broadcasting & film value chain will be unveiled

exchange4media Staff May 10, 2013 7:36 PM

A non-functioning TDSAT worries broadcasters, MSOs

The Tribunal has suspended hearings for the last one month and all cases are being shifted to the Delhi HC, which is delaying hearings & judgements

Abid Hasan May 10, 2013 7:14 PM

Star Plus narrows gap with Sony Max in IPL Week 5

As per TAM data for CS 4+, HSM markets, Star Plus clocked 223 GRPs compared to Sony Max’s 224 GRPs in the fifth week of the IPL season

Synjini Nandi May 10, 2013 7:14 PM

Saregama appoints Keshaw Sinha as Chief Technology Officer

Sinha has over 18 years of technology experience in a diverse range of industries spanning telecom, retail, services, gaming, media and entertainment

exchange4media Staff May 10, 2013 7:14 PM

Qyuki Digital Media appoints Samir Bangara as MD & CEO

Bangara moves from Disney UTV, where he was Managing Director of the company’s digital business

exchange4media Staff May 10, 2013 7:13 PM

TOI appoints Rohit Gopakumar as CEO of Medianet

Prior to this, Gopakumar was VP, South Asia for BBC Advertising, where he was responsible for generating sales revenues for BBC’s TV and online products

Abid Hasan May 10, 2013 7:12 PM

The world is looking at India for frugal design principles: Ashwini Deshpande

Today, Indian marketers are focusing on product innovation & better retail experience, observes the Founder Director & Principal Designer, Elephant Design

Priyanka Nair May 10, 2013 7:12 PM

UK’s Dyson hands over global media mandate to Mindshare

The appointment sees media duties move from a range of agencies, including PHD (UK) and UM (US), into Mindshare following a competitive pitch

exchange4media Staff May 10, 2013 12:58 AM

Neil Stewart, CEO, Asia Pacific, Maxus

Digital has to be our focus area, under that digital space you have got everything – from saying how do I use the data that the digital world is generating to give me better insights, better accountability to help clients put together the data that they already have. The definition of digital is going to change as more of us migrate more of our online behaviour to tablets or handphones. I don’t know yet whether the advertising dollars are necessarily flowing in as quickly to follow our behaviour. But that has certainly been a challenge as an industry for the last 20 years.

exchange4media Staff May 10, 2013 12:00 AM