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UK’s Dyson hands over global media mandate to Mindshare

The appointment sees media duties move from a range of agencies, including PHD (UK) and UM (US), into Mindshare following a competitive pitch

e4m by exchange4media Staff
Updated: May 10, 2013 12:58 AM
UK’s Dyson hands over global media mandate to Mindshare

Dyson, the British technology company best known for its cyclonic vacuum cleaners, has appointed Mindshare to its £120 million global media account following a competitive pitch.

The appointment, which was driven by Dyson’s desire to consolidate into a single, global agency, sees media duties move from a range of agencies, including PHD (UK) and UM (US), into Mindshare.

Nick Emery, Global CEO, Mindshare said, “Dyson is an ingenious technology company with huge ambitions. It’s a privilege to be selected to partner with them worldwide.”

Dyson, founded in 1993 by Sir James Dyson, sells its products in 67 markets and employs 4,400 people worldwide. 

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