Date-wise News
TOI earmarks Rs 15 cr for I Lead India campaign; looks to usher in change?blur=25

The campaign will target 26 cities over three months. Along with print and television, OOH and digital also form part of the engagement plan

Abid Hasan May 27, 2013 8:26 PM

Have Indian brands cracked the Twitter code??blur=25

Brands cannot ignore Twitter. Agreed. But do Indian brands understand how to use it right? Digital masters share best practices to be tweet-worthy

Priyanka Nair May 27, 2013 8:21 PM

Jabong: A digital success or a marketing faux pas??blur=25

exchange4media takes a look at Jabong’s brand communication and decodes the fashion portal’s strategy of giving digital 90 per cent share in its marketing pie

Saloni Surti May 27, 2013 8:15 PM

MSRDC invites tenders for OOH advertising rights in Mumbai?blur=25

The Maharashtra State Road Development Corporation has thrown open high visibility outdoor formats, including advtg on flyovers & hoardings, for tenders

Priyanka Nair May 27, 2013 8:09 PM

'Satyamev Jayate' bags Mumbai Press Club’s RedInk Award?blur=25

Star Plus' show won the Award for Excellence in Journalism; Lifetime Achievement Award for N Ram, ex-Editor-in-Chief, The Hindu & veteran journalist Kuldip Nayar

exchange4media Staff May 27, 2013 7:54 PM

NBSA appoints Justice RV Raveendran as Chairperson?blur=25

Justice Raveendran succeeds Justice JS Verma, who passed away in April 2013. He retired as a senior judge of Supreme Court on October 14, 2011

exchange4media Staff May 27, 2013 7:51 PM

2-min video: Create work that you would like to see on screen – Piyush Pandey?blur=25

Though all the participants were extremely creative, they were more award-oriented, said the Exec Chairman & NCD of O&M, India about JWT’s Portfolio Night

Saloni Surti May 27, 2013 7:43 PM

BrizzTV signs up PlatformPlay as monetisation partner in India?blur=25

Brizz TV has joined hands with PlatformPlay, a start-up launched by Rammohan Sundaram (formerly with NetworkPlay) early in March 2013

exchange4media Staff May 27, 2013 7:41 PM

Lokmat refreshes look with new format & presentation?blur=25

The objective is to take visual storytelling to the next level and engage more readers with larger photos and infographics

Abid Hasan May 27, 2013 7:40 PM

Big Magic, Spark Punjabi introduce fiction to consolidate position?blur=25

As part of the change in programming strategy, RBNL is set to introduce a social drama and a mytho drama with titles tweaked for respective markets

Synjini Nandi May 27, 2013 7:39 PM

Industry luminaries to throw light on effective marketing of TV content?blur=25

The two-day conference by PromaxBDA will be packed with informative sessions. It will be held on May 29 & May 30 in Mumbai

exchange4media Staff May 27, 2013 7:39 PM

Make self regulation more inclusive and robust: Manish Tewari?blur=25

The I&B Minister feels that revenue models of Indian media groups are not well constructed, which lead to issues like paid news, private treaties & tyranny of TRPs

exchange4media Staff May 27, 2013 7:39 PM

Britannia restructures for enhanced growth; to scale up int’l ops as well?blur=25

MD Vinita Bali to focus on Int’l & New Business Growth to transition Britannia to an all-embracing food company; COO Varun Berry to lead India operations

exchange4media Staff May 27, 2013 6:21 PM

Red FM increases ad rates by 20 per cent?blur=25

The hike will be in effect from June 10, 2013 and is a result of escalating costs and inventory crunch

exchange4media Staff May 27, 2013 2:01 AM

Big FM partners with Whirlpool for special summer initiative?blur=25

‘Big Garmi Ki Chhutti’ enables listeners to take part in a special on-air contest. Over 2,000 listeners call in for a chance to win Whirlpool Neo Ichill refrigerators

exchange4media Staff May 27, 2013 1:38 AM