Date-wise News
What’s-On-India launches Social EPG

The new product will help viewers discover shows, films, matches and documentaries that their peers are talking about

exchange4media Staff May 28, 2012 8:56 PM

What’s-On-India launches Social EPG

The new product will help viewers discover shows, films, matches and documentaries that their peers are talking about

exchange4media Staff May 28, 2012 8:56 PM

It’s Reach over Frequency in TRAI’s ad regulation

As content-break patterns become predictable, TRAI’s ad regulation will prove unfavourable for ‘frequency’ channels

Noor Fathima Warsia May 28, 2012 8:54 PM

Senior level move at HT Media

Prateek Chandra takes on a new role as CFO of Fever; he was earlier the Senior Financial Strategist of HT Media

exchange4media Staff May 28, 2012 8:49 PM

Senior level move at HT Media

Prateek Chandra takes on a new role as CFO of Fever; he was earlier the Senior Financial Strategist of HT Media

exchange4media Staff May 28, 2012 8:49 PM

Meridian bags Hungama & Bollywood Hungama biz

Meridian Communications has won the creative mandate for Hungama and Bollywood Hungama. It will also take care of the apps business

exchange4media Staff May 28, 2012 8:45 PM

Meridian bags Hungama & Bollywood Hungama biz

Meridian Communications has won the creative mandate for Hungama and Bollywood Hungama. It will also take care of the apps business

exchange4media Staff May 28, 2012 8:45 PM

Ad Review: Meritnation’s ‘Laddoo’ hard to digest

Meritnation’s latest TVC that invites parents to the portal to help their kids excel in studies has failed to satiate the ad fraternity

Deepika Bhardwaj May 28, 2012 8:22 PM

Milestone’s big bang approach for L’Oreal

The OOH campaign for L’Oreal reached 520 touch-points across Mumbai, Delhi, Bangalore, Hyderabad, Pune, Kolkata and Ahmedabad

Priyanka Nair May 28, 2012 7:54 PM

Kurkure engages consumers innovatively

Kurkure and Talenthouse launch ‘Design &Win’ contest, wherein consumers get a chance to design Kurkure’s Diwali gift boxes

Shree Lahiri May 28, 2012 7:49 PM

Levi’s India aligns creative with W+K

While the move is as part of a global realignment, Levi’s Denizen continues to be with JWT India

exchange4media Staff May 28, 2012 7:30 PM

Vivid: Square pegs in round holes? No, not really...

Professionals need to reinvent themselves, says Annurag Batra, Chairman & Editor-in-Chief, exchange4media Group

Annurag Batra May 28, 2012 7:29 PM

Hindi magazine ‘Dalit Dastak’ launched yesterday

The monthly Hindi magazine highlights true stories of Indian citizens who are fighting for justice

Surbhi Bhasin May 28, 2012 7:06 PM

‘OK’ proposition adds more to STAR in Hindi movie genre

With Star Gold and Movies OK, STAR India claims two of the top four spots in the Hindi movie genre

exchange4media Staff May 28, 2012 7:03 PM

Maurya TV ventures into Nepal

After strengthening its position in Bihar and Jharkhand, Maurya TV is set to tap the Nepal market

Surbhi Bhasin May 28, 2012 6:55 PM

Horlicks engages school children with unique OOH campaign

More than 25,000 paintings by school children have adorned the walls of Kolkata metro stations to draw attention to the issue of malnutrition

exchange4media Staff May 28, 2012 6:39 PM

Airtel forays into mobile advertising

Through Airtel’s m-advertising platform, advertisers will be able to leverage multiple communication outlets to engage audiences

exchange4media Staff May 28, 2012 6:33 PM

Guest Column: Digital content is king

TV channels & movie producers are now taking their content to destination platforms such as YouTube, says Atul Sharma of Tangerine Digital

Atul Sharma May 28, 2012 6:38 AM

It’s Reach over Frequency in TRAI’s ad regulation

As content-break patterns become predictable, TRAI’s ad regulation will prove unfavourable for ‘frequency’ channels

Noor Fathima Warsia May 28, 2012 3:21 AM

Talking ad seals the deal for Volkswagen

Building innovation of a talking ad in the print medium helped Volkswagen achieve 12 per cent of its annual sales target in a single day

exchange4media Staff May 28, 2012 2:22 AM