Date-wise News
Mohanty confirmed the development to exchange4media; he did not reveal where he is headed next
exchange4media Staff 10-August-2012
Mohanty confirmed the development to exchange4media; he did not reveal where he is headed next
exchange4media Staff 10-August-2012
RockeTalk & Maxus carve a mobile app – Profile Ring Back Tone – for the social distribution of YouTube’s theme song for Olympics
exchange4media Staff 10-August-2012
Buzz PR will be responsible for media communication & PR strategy of the launch of Lonely Planet’s first guide book series for the Indian traveller
exchange4media Staff 10-August-2012
Alarm bells are ringing for print players as industry majors like Maruti, Airtel, etc., are cutting down on their print ad spends as they see it less effective
Holii’s new logo is contemporary, free flowing and goes beyond ethnic, shares Ashni Biyani, Director, Future Group
‘Brand Bazaar’ aims at decoding the world of advertising for the consumers and the consumers for the A&M fraternity
exchange4media Staff 10-August-2012
Mobile is another screen for investments and innovation, says the CEO of ZenithOptimedia, UK
Deepika Bhardwaj 10-August-2012
Vijay TV is available on free view till August 15 and viewers can catch a special line-up of programmes for the Indian Independence Day
exchange4media Staff 10-August-2012
IIM Bangalore’s Prof Rishikesha T Krishnan highlights the challenges that print media faces and how it can integrate Internet into its business strategy
The newspaper of 2020 would be more crisp, interactive, carry shorter reports and also consumed on multiple platforms, says Ravi Dhariwal
We pitched for one, but won two brands of Hamilton Houseware – Milton and Treo, says Prabha Prabhu, CEO, BMB India
exchange4media Staff 10-August-2012
Venkatraman Subramaniam and Vishnu Sharma have been appointed as Senior Vice Presidents; they will be based in Delhi
exchange4media Staff 10-August-2012
The conversation between the two companies had first begun in 2008; the move makes Aegis a strong player in search and performance marketing in India
Noor Fathima Warsia 10-August-2012
Dheeraj Sinha will work with Grey as Consultant and will head planning for South and South East Asia. Prior to this, he was with Bates India
Deepika Bhardwaj 10-August-2012
RoI can also be return on Ideas or Inspiration or Insight. We believe that we lead people to trust our products due to which they spend their money on our products. Therefore, it is our responsibility, as marketers, to utilise consumers’ money properly by initiating marketing activities that engage our consumers for longevity of the brand
exchange4media Staff 10-August-2012
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