Date-wise News
Sambit Mohanty quits Bates India

Mohanty confirmed the development to exchange4media; he did not reveal where he is headed next

exchange4media Staff Aug 10, 2012 8:18 PM

Sambit Mohanty quits Bates India

Mohanty confirmed the development to exchange4media; he did not reveal where he is headed next

exchange4media Staff Aug 10, 2012 8:18 PM

YouTube innovates to reach out to mobile users

RockeTalk & Maxus carve a mobile app – Profile Ring Back Tone – for the social distribution of YouTube’s theme song for Olympics

exchange4media Staff Aug 10, 2012 8:14 PM

Buzz PR bags PR mandate for Lonely Planet India

Buzz PR will be responsible for media communication & PR strategy of the launch of Lonely Planet’s first guide book series for the Indian traveller

exchange4media Staff Aug 10, 2012 8:12 PM

Print ads under pressure as advertisers cut spends

Alarm bells are ringing for print players as industry majors like Maruti, Airtel, etc., are cutting down on their print ad spends as they see it less effective

Abid Hasan Aug 10, 2012 8:10 PM

Quick 5 with Ashni Biyani on Holii’s new brand identity

Holii’s new logo is contemporary, free flowing and goes beyond ethnic, shares Ashni Biyani, Director, Future Group

Priyanka Mehra Aug 10, 2012 8:05 PM

CNBC Awaaz set to premiere ‘Brand Bazaar’ in Hindi

‘Brand Bazaar’ aims at decoding the world of advertising for the consumers and the consumers for the A&M fraternity

exchange4media Staff Aug 10, 2012 7:56 PM

A brand’s presence on mobile is crucial: Gerry Boyle

Mobile is another screen for investments and innovation, says the CEO of ZenithOptimedia, UK

Deepika Bhardwaj Aug 10, 2012 7:54 PM

Vijay TV signs first carriage deal in France with Free

Vijay TV is available on free view till August 15 and viewers can catch a special line-up of programmes for the Indian Independence Day

exchange4media Staff Aug 10, 2012 7:41 PM

“The challenge of competition is not new to print media”

IIM Bangalore’s Prof Rishikesha T Krishnan highlights the challenges that print media faces and how it can integrate Internet into its business strategy

Shree Lahiri Aug 10, 2012 7:21 PM

Newspapers will continue in 2020: Ravi Dhariwal

The newspaper of 2020 would be more crisp, interactive, carry shorter reports and also consumed on multiple platforms, says Ravi Dhariwal

Surbhi Bhasin Aug 10, 2012 6:56 PM

BMB India wins Hamilton’s Treo & Milton

We pitched for one, but won two brands of Hamilton Houseware – Milton and Treo, says Prabha Prabhu, CEO, BMB India

exchange4media Staff Aug 10, 2012 6:37 PM

Initiative strengthens leadership team

Venkatraman Subramaniam and Vishnu Sharma have been appointed as Senior Vice Presidents; they will be based in Delhi

exchange4media Staff Aug 10, 2012 6:35 PM

Aegis Group acquires Communicate 2

The conversation between the two companies had first begun in 2008; the move makes Aegis a strong player in search and performance marketing in India

Noor Fathima Warsia Aug 10, 2012 6:32 PM

Grey India appoints Dheeraj Sinha

Dheeraj Sinha will work with Grey as Consultant and will head planning for South and South East Asia. Prior to this, he was with Bates India

Deepika Bhardwaj Aug 10, 2012 1:36 AM

<b>Marc Mathieu</b>, Senior Vice-President, Marketing, Unilever

RoI can also be return on Ideas or Inspiration or Insight. We believe that we lead people to trust our products due to which they spend their money on our products. Therefore, it is our responsibility, as marketers, to utilise consumers’ money properly by initiating marketing activities that engage our consumers for longevity of the brand

exchange4media Staff Aug 10, 2012 12:00 AM

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