Mohanty confirmed the development to exchange4media; he did not reveal where he is headed next

exchange4media Staff Aug 10, 2012 8:18 PM

Mohanty confirmed the development to exchange4media; he did not reveal where he is headed next

exchange4media Staff Aug 10, 2012 8:18 PM

RockeTalk & Maxus carve a mobile app – Profile Ring Back Tone – for the social distribution of YouTube’s theme song for Olympics

exchange4media Staff Aug 10, 2012 8:14 PM

Buzz PR will be responsible for media communication & PR strategy of the launch of Lonely Planet’s first guide book series for the Indian traveller

exchange4media Staff Aug 10, 2012 8:12 PM

Alarm bells are ringing for print players as industry majors like Maruti, Airtel, etc., are cutting down on their print ad spends as they see it less effective

Abid Hasan Aug 10, 2012 8:10 PM

Holii’s new logo is contemporary, free flowing and goes beyond ethnic, shares Ashni Biyani, Director, Future Group

Priyanka Mehra Aug 10, 2012 8:05 PM

‘Brand Bazaar’ aims at decoding the world of advertising for the consumers and the consumers for the A&M fraternity

exchange4media Staff Aug 10, 2012 7:56 PM

Mobile is another screen for investments and innovation, says the CEO of ZenithOptimedia, UK

Deepika Bhardwaj Aug 10, 2012 7:54 PM

Vijay TV is available on free view till August 15 and viewers can catch a special line-up of programmes for the Indian Independence Day

exchange4media Staff Aug 10, 2012 7:41 PM

IIM Bangalore’s Prof Rishikesha T Krishnan highlights the challenges that print media faces and how it can integrate Internet into its business strategy

Shree Lahiri Aug 10, 2012 7:21 PM

The newspaper of 2020 would be more crisp, interactive, carry shorter reports and also consumed on multiple platforms, says Ravi Dhariwal

Surbhi Bhasin Aug 10, 2012 6:56 PM

We pitched for one, but won two brands of Hamilton Houseware – Milton and Treo, says Prabha Prabhu, CEO, BMB India

exchange4media Staff Aug 10, 2012 6:37 PM

Venkatraman Subramaniam and Vishnu Sharma have been appointed as Senior Vice Presidents; they will be based in Delhi

exchange4media Staff Aug 10, 2012 6:35 PM

The conversation between the two companies had first begun in 2008; the move makes Aegis a strong player in search and performance marketing in India

Noor Fathima Warsia Aug 10, 2012 6:32 PM

Dheeraj Sinha will work with Grey as Consultant and will head planning for South and South East Asia. Prior to this, he was with Bates India

Deepika Bhardwaj Aug 10, 2012 1:36 AM

RoI can also be return on Ideas or Inspiration or Insight. We believe that we lead people to trust our products due to which they spend their money on our products. Therefore, it is our responsibility, as marketers, to utilise consumers’ money properly by initiating marketing activities that engage our consumers for longevity of the brand

exchange4media Staff Aug 10, 2012 12:00 AM