BMB India wins Hamilton’s Treo & Milton

We pitched for one, but won two brands of Hamilton Houseware – Milton and Treo, says Prabha Prabhu, CEO, BMB India

e4m by exchange4media Staff
Published: Aug 10, 2012 6:37 PM  | 2 min read
BMB India wins Hamilton’s Treo & Milton

BMB India, a 50:50 JV between Trevor Beattie’s BMB and Madison World, has won two brands from Hamilton Houseware – Milton and Treo.

Prabha Prabhu, CEO, BMB India, said, “We pitched for one, but won two brands of Hamilton Houseware – Milton and Treo. Milton was one of our clients earlier. We used to handle this account in the late 90’s. In June when I had the Creative team in place with Raj Nair as my Creative Head, I decided to contact our old client Hamilton. We made a Strategy and Creative presentation for the brand Treo Glassware. The work was truly BMB quality – very Edgy. And hence, it was no surprise to me that we won not just Treo Glassware, but also the Milton Thermoware brand. Work for the two brands starts immediately since both the brands become very active during the festive season. I am glad to be associated with Milton once again.”

Both Milton and Treo are the flagship brands of Hamilton Houseware. Since inception in 1972, Milton has been in the forefront of innovation. Treo is a collection of glassware from across the world.

This win comes close on the heels of the recent account win of Leapfrog Holidays.

BMB India is the advertising unit of Madison World, a diversified communication group with 22 units across nine specialised functions of Advertising, Media, PR, Out-of-Home, Rural, Retail, Entertainment, Mobile, Events and Sports; employing over 900 communication professionals across cities in India, Sri Lanka and Thailand.

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