account-movement
The account was won by Dentsu India following a multi-agency pitch and will be handled out of the agency’s Kochi office.
exchange4media Staff Oct 3, 2018 2:43 PM
The Pajero account was won in a three-way contest between Lowe Lintas, R K Swamy and JWT; the agency won Flipkart and FreeCharge last month
Deepa Balasubramanian Oct 6, 2014 7:54 AM
The ac size is estimated to be between Rs 70 cr and Rs 80 cr. The agency is familiar with the company as it had handled its creative biz before the duties were consolidated with Orchard Advertising
Priyanka Mehra Oct 30, 2013 9:18 AM
The creative agency will help position the five-star property in a fresh manner; the advertising spend is pegged at Rs 7 crore - Rs 8 crore
exchange4media Staff Nov 1, 2012 8:45 PM
Fiercely-fought pitches have been at the centre of several account movements in the last few months, but what the industry lacks is ‘pitch science’
Dipali Banka Jun 6, 2012 7:13 PM
