Date-wise News
Standard Chartered launches 8-week TV-OOH campaign

Standard Chartered Bank has initiated the campaign in India to reinstate that the bank is ‘here for good’ even in tough circumstances

Deepika Bhardwaj Jul 4, 2012 10:39 PM

Ratan Tata lauds business icons of Aurangabad

Lokmat Media’s coffee-table book ‘Business Icons of Aurangabad’ profiles 64 industrialists who have contributed to the growth story of Aurangabad

exchange4media Staff Jul 4, 2012 9:46 PM

Aamir Khan takes SMJ to radio

In a move to create greater audience connect, Aamir Khan has taken to the radio medium for his popular show ‘Satyamev Jayate’

Surbhi Bhasin Jul 4, 2012 8:36 PM

Income Tax Department empanels 10 agencies

The empanelment is for one year and the duties would be handed over on campaign basis

Deepika Bhardwaj Jul 4, 2012 7:55 PM

Digital readership to fuel growth in consumer magazine space: PwC

In 2016, digital advertising will account for 15.1 per cent of the total consumer magazine advertising compared to 7.0 per cent in 2011

Dipali Banka Jul 4, 2012 7:54 PM

Emvies 2012 to have three new categories

The 12th edition of Emvies will see the addition of categories such as Media Client of the Year, Best Ongoing Media Campaign and Young Emvie of the Year

exchange4media Staff Jul 4, 2012 7:54 PM

Guest Column: Blueprint of a re-branding initiative

When re-branding, it is imperative to preserve key elements of the brand to ensure connect with core consumers remains intact, says Manish Vyas of VIP Industries

Manish Vyas Jul 4, 2012 7:53 PM

Scope of Young Creative Entrepreneur Awards expanded

Entries are open for Young Creative Entrepreneur Awards 2012 in the sectors of Design for Social Impact and Digital for Creative Industries in India

exchange4media Staff Jul 4, 2012 7:51 PM

Zee Bangla reaches American shores

Zee TV has announced its partnership with the North American Bengali Conference to launch Zee Bangla channel in the US

Abid Hasan Jul 4, 2012 7:50 PM

Magazine Engagement Survey in three-city tour

AIM in association with exchange4media is presenting the survey to industry stakeholders, followed by a panel discussion. First leg to be in Mumbai on July 9, Monday

Synjini Nandi Jul 4, 2012 7:43 PM

RK Swamy Hansa Group bags TAFE biz

RK Swamy Hansa Group has won the communication mandate for TAFE. RK Swamy Media Group is entrusted with all media planning and buying

exchange4media Staff Jul 4, 2012 7:40 PM

Yatra.com to acquire 100% stake in Travelguru.com

With this acquisition, Yatra will become India’s leading domestic hotels aggregator & seller. Travelguru will continue to operate as a separate entity

exchange4media Staff Jul 4, 2012 7:18 PM

iris India appoints Anirban Sen as Creative Director

iris India has brought on board Anirban Sen as it wins the Alere account following a multi-agency pitch

exchange4media Staff Jul 4, 2012 6:54 PM

Radio City offers Freedom Radio on completing 11 yrs

Freedom Radio is touted as India’s first dedicated web radio for Indie music only on PlanetRadiocity.com

Surbhi Bhasin Jul 4, 2012 5:58 AM

Ray Ban turns to radio to celebrate 75 years

Ray Ban is celebrating ‘Legends Hour’ as a long term property only on Radio One Mumbai and Delhi, the largest Indian markets for Ray Ban

exchange4media Staff Jul 4, 2012 5:57 AM

B Town lines up record breaking movie promotions on TV

The television medium has always been used as a marketing platform for movies. The latest trend is the advent of movie marketing in daily soaps

Synjini Nandi Jul 4, 2012 1:50 AM

<b>Hari V Krishnan</b>, Country Manager, LinkedIn India

Globally, Hiring Solutions is our largest market. In India, both Marketing and Hiring Solutions businesses are growing. Hiring Solutions is unique and disruptive. There is nothing of this kind in this space, so we are leading in this space. We are attracting a lot of advertisers to the digital medium who were never present on this medium before.

exchange4media Staff Jul 4, 2012 12:00 AM