iris India appoints Anirban Sen as Creative Director

iris India has brought on board Anirban Sen as it wins the Alere account following a multi-agency pitch

by exchange4media Staff
Published - Jul 4, 2012 6:54 PM Updated: Jul 4, 2012 6:54 PM
iris India appoints Anirban Sen as Creative Director

iris India has appointed award-winning creative Anirban Sen as its new Creative Director. Sen’s 17-year career in advertising spans agencies such as TBWA, McCann Erickson, Grey, Lowe and Saatchi & Saatchi. He will join this month and will report in to the agency’s Managing Director, Ashish Mathur. He will work on clients such as Sony Mobile, Coca-Cola, Shell, Dell, and Alere, among others.

The news comes as iris announces it has picked up the Alere account following a multi-agency pitch. The win will see iris handle all ATL and BTL services, including digital, for the launch of the healthcare provider in India. Alere will launch two services in India – Alere Mind and Body and Alere Centre for Care.

Commenting on Sen’s appointment, Ashish Mathur said, “An effective creative product is what iris believes in. It is great to have Anirban on board to uphold this high standard and it is testament to the strength of the iris brand across Asia that we are attracting the highest levels of talent like this.”

Sen joins from Law & Kenneth, where he has been Chief Creative Officer for its North and East offices since 2010. Prior to this, he had held the position of Executive Creative Director (North & East) at TBWA since 2007 and McCann Erickson since 2005.

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