Authors

Manish Vyas
guestcolumn@exchange4media.com @Manish Vyas

Guest Column: Blueprint of a re-branding initiative

Guest Column: Blueprint of a re-branding initiative?blur=25

When re-branding, it is imperative to preserve key elements of the brand to ensure connect with core consumers remains intact, says Manish Vyas of VIP Industries

Manish Vyas Jul 4, 2012 7:53 PM