Scarecrow has taken the music video route to create buzz for one of its clients. Teaser ad in the form of silent music video has been put up on Facebook & YouTube

exchange4media Staff Jul 27, 2012 11:53 PM

Rajesh Kumar joins as Chief Strategy Officer & Mayoori Kango as Chief Digital Officer. The objective is to strengthen LiveROI as a core offering

Deepika Bhardwaj Jul 27, 2012 9:30 PM

The movie’s marketing initiative focuses on daily soap integration, on-ground, digital and outdoor

Synjini Nandi Jul 27, 2012 8:23 PM

The movie’s marketing initiative focuses on daily soap integration, on-ground, digital and outdoor

Synjini Nandi Jul 27, 2012 8:23 PM

The channel has earmarked 40% of the marketing budget for TV; the rest is equally divided between other media

Synjini Nandi Jul 27, 2012 8:16 PM

City Bhaskar is a four-page all colour broadsheet magazine circulated with the main issue every day and is targeted at the youth

exchange4media Staff Jul 27, 2012 8:12 PM

In his new role, Rohan Chandran will report to Ashwin Padmanabhan, Regional Head – North and South, Big FM

exchange4media Staff Jul 27, 2012 8:11 PM

The company has accepted Krishnan’s resignation as MD & Director. He will be relieved from all responsibilities with effect from July 29, 2012

exchange4media Staff Jul 27, 2012 8:03 PM

EEMAGINE 2012 will look to table conversations that will chart the events and experiential marketing industry’s roadmap ahead

exchange4media Staff Jul 27, 2012 7:55 PM

Commonwealth, the McCann-Goodby JV that services GM’s Chevy globally, has Mumbai as one of its four key hubs. Mani comes on board as ECD of this hub

exchange4media Staff Jul 27, 2012 7:53 PM

The agency has made four key appointments across its Delhi and Mumbai offices

exchange4media Staff Jul 27, 2012 7:15 PM

Tripti Lochan of VML Qais stresses on the imperative need for brands to innovate and shares five key best practices

Tripti Lochan Jul 27, 2012 7:08 PM

Sagorika Kantharia, Chief People Officer, Radio City talks about creating the right work culture and recognising talent

Surbhi Bhasin Jul 27, 2012 6:57 PM

The new office to help the company streamline operations and build a strong platform in India

exchange4media Staff Jul 27, 2012 6:52 PM

Our marketing strategy has been the same; there has been no shift in our marketing strategy. The culture in our company is that we stay on brands, we are not chasing ratings for ratings’ sake. So, the viewer has no surprises; if the viewer comes to us and is expecting something, he will get that. We have loyalty among viewers and we have grown in rating and we managed to establish ourselves.

exchange4media Staff Jul 27, 2012 12:00 AM