More than six creative independents, mostly founded by ad veterans, were launched in the Capital in the last one year

Deepika Bhardwaj Jun 5, 2012 9:11 PM

Established and new travel companies have undertaken aggressive marketing routes to ensure business sustenance and growth

Shree Lahiri Jun 5, 2012 8:08 PM

Inability to provide proactive ideation, transparency, national outreach and lack of strong data on RoI are factors hitting BTL industry

Deepika Bhardwaj Jun 5, 2012 8:07 PM

Targeted at students, the daily newspaper that will launch on Aug 15, will cover news and issues related to education. It will be in English and Hindi

Surbhi Bhasin Jun 5, 2012 7:48 PM

MMRDA has called agencies in Mumbai for empanelment for handling various display, classified and tender advertisements

exchange4media Staff Jun 5, 2012 6:54 PM

The companies will work in tandem for ABB, J&K Bank, Gujarat Gas Company, FINO and Courtyard by Marriott

exchange4media Staff Jun 5, 2012 6:49 PM

Raj Nair joins BMB India, the 50:50 JV between Trevor Beattie’s BMB and Madison World, from June, 2012

exchange4media Staff Jun 5, 2012 6:40 PM

The agency has been empanelled by BSNL for Haryana Telecom Circle, National Textile Corporation, National Physical Laboratories, Uttarakhand Government and COFMOW

Deepika Bhardwaj Jun 5, 2012 7:18 AM

Glam took the emotion of print and the interactivity of TV and incorporated it into an online environment. In addition, timing helped as more and more consumers were turning to digital on their computers, iPhones and iPads as the primary medium to get their lifestyle content. Being purely digital is what made it work, and as a result, Glam is now No. 1 in lifestyle, reaching over 230 million consumers a month.

exchange4media Staff Jun 5, 2012 12:00 AM