Date-wise News
“We will look at new value equation if ad rates increase”

Shashank Srivastava, Maruti Suzuki’s Chief GM – Marketing states that an increase in TV ad rates may lead other media to become the focus of ad spends

Dipali Banka May 17, 2012 9:54 PM

“We will look at new value equation if ad rates increase”

Shashank Srivastava, Maruti Suzuki’s Chief GM – Marketing states that an increase in TV ad rates may lead other media to become the focus of ad spends

Dipali Banka May 17, 2012 9:54 PM

Discovery moves media mandate to Maxus India

The GroupM agency will now handle media duties for all Discovery Communications channels. The incumbent on the business is ZenithOptimedia

Noor Fathima Warsia May 17, 2012 9:51 PM

Discovery moves media mandate to Maxus India

The GroupM agency will now handle media duties for all Discovery Communications channels. The incumbent on the business is ZenithOptimedia

Noor Fathima Warsia May 17, 2012 9:51 PM

Vijay Karnataka appoints Sugata Srinivasraju as Editor

In addition to his role as Editor of Vijay Karnataka, Srinivasraju will also oversee the group’s weekly magazine Vijaya Next

exchange4media Staff May 17, 2012 9:48 PM

Vijay Karnataka appoints Sugata Srinivasraju as Editor

In addition to his role as Editor of Vijay Karnataka, Srinivasraju will also oversee the group’s weekly magazine Vijaya Next

exchange4media Staff May 17, 2012 9:48 PM

Reshuffle at Indian Express Group

“Such an initiative brings sharper focus and puts more energy behind editorial ideas & concepts,” said Shekhar Gupta, Editor-in-Chief, The Indian Express

Shree Lahiri May 17, 2012 9:46 PM

Reshuffle at Indian Express Group

“Such an initiative brings sharper focus and puts more energy behind editorial ideas & concepts,” said Shekhar Gupta, Editor-in-Chief, The Indian Express

Shree Lahiri May 17, 2012 9:46 PM

9-channel simulcast clicks for Satyamev Jayate

STAR India’s CEO Uday Shankar tells exchange4media that the response ‘Satyamev Jayate’ received is “heartening”

Noor Fathima Warsia May 17, 2012 9:05 PM

Forbes India turns three

With a fortnightly circulation of 75,000, Forbes India now plans to launch iPad and mobile apps for the magazine

Abid Hasan May 17, 2012 9:04 PM

Better Option Propmart takes property event ‘Virasat’ to Singapore

‘Virasat’ helped the real estate consultant reach out to the HNI Indian community of Singapore. It was executed by Percept Active

exchange4media Staff May 17, 2012 9:02 PM

Karunendra Mathur quits Montage to set up The Page

The agency already has the Liberty Shoes business. With Mathur moving away, the Liberty account – earlier managed by Montage – has also shifted to The Page

Deepika Bhardwaj May 17, 2012 9:01 PM

Media Pro fights piracy in Gujarat

Media Pro has filed an FIR against a Gujarat Telelink-affiliated operator in Ahmedabad for unauthorised analog signal transmission

exchange4media Staff May 17, 2012 7:31 PM

Lok Sabha TV goes digital to build connect with youth

With the launch of the website, the Parliament can now make information available to people in an interactive manner

Surbhi Bhasin May 17, 2012 7:23 PM

Lowe Lintas and Partners to host Portfolio Night 10

About 25 top Creative Directors are slated to attend and review the work of enthusiastic and creative youngsters; it will take place on May 23

exchange4media Staff May 17, 2012 7:23 PM

Vivek Bahl joins  Viacom18 as Network Advisor Content

Bahl will report to CEO Raj Nayak. He comes from Turner India, prior to which, he was with Mahuaa TV and STAR India

Noor Fathima Warsia May 17, 2012 2:34 AM

Advertisement India facilitates booking multiple ads

Advertisement India has been beefing up its offerings with options such as booking multiple ads through a single order and cash-collection from clients’ doorstep

exchange4media Staff May 17, 2012 2:22 AM

<b>Valerie Pinto</b>, CEO, Perfect Relations

Social media is an abused medium. Everyone wants to ride on it because it’s new and fast growing. However, it cannot be used in isolation. The internet as a whole offers large number of opportunities for PR professionals to play listeners, conversationalists and crisis managers.

exchange4media Staff May 17, 2012 12:00 AM

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