DDB Health & Lifestyle wins Wockhardt account

The agency has bagged the creative mandate for Wockhardt, post a multi-agency pitch

by Shree Lahiri
Published - Sep 5, 2012 8:08 PM Updated: Sep 5, 2012 8:08 PM
DDB Health & Lifestyle wins Wockhardt account

DDB Health & Lifestyle has bagged the creative mandate for Wockhardt, post a multi-agency pitch.

DDB Health & Lifestyle is a specialised practice within the DDB Mudra Group that caters to the emerging communication needs of the healthcare industry.

On winning the account, Soumitra Sen, President, DDB Health & Lifestyle said, “It’s truly an honour and privilege to partner with Wockhardt and work closely with Dr Habil Khorakiwala (Wockhardt’s Founder Chairman and Group CEO), who is an industry stalwart. It’s a dream come true for us.”

Dr Korakiwala said, “We had conceptualised our communication to showcase the dramatic turnaround of our company’s results. We are happy with the outcome.”

DDB Health & Lifestyle’s clients include J&J Medical, Novartis, Dr Reddy’s Laboratories, Cipla, Global Hospitals Group, Bharat Family Clinic, Kokilaben Hospital, Becton Dickinson, Baxter, Philips Healthcare, Merck Serono, UNICEF, Population Services International (PSI), John Hopkins Bloomberg School of Social Medicine, amongst others.

For the record, Wockhardt is a global pharmaceutical and biotechnology organisation with focus on multi-disciplinary research and high technology manufacturing, providing quality medicines.

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