As reported by e4m yesterday, Lynn de Souza to turn social entrepreneur; following which, Sinha to head IPG Mediabrands India

exchange4media Staff Oct 30, 2012 11:17 PM

Storyboard Brand Communication, the second agency of Milestone Brandcom, will handle the account; account size estimated at Rs 50-60 crore

Priyanka Nair Oct 30, 2012 10:01 PM

As reported by e4m yesterday, Lynn de Souza to turn social entrepreneur; following which, Sinha to head IPG Mediabrands India

exchange4media Staff Oct 30, 2012 9:07 PM

Mother Diary uses a mix of TV, social media & BTL activities for its new campaign as it moves from the health peg to touch an emotional chord

Shree Lahiri Oct 30, 2012 8:20 PM

As part of its outdoor campaign, the airline has chosen five strategic locations across Mumbai. Hansa Outdoor has executed the creatives

exchange4media Staff Oct 30, 2012 8:05 PM

MJ Akbar, Editorial Director of India Today has put in his papers after a two-year stint. October 31 will be his last day with the Group

exchange4media Staff Oct 30, 2012 7:54 PM

EMM International’s Stephen White dissects the TV ratings controversy in India and suggests solution for a more robust advertising currency

Stephen White Oct 30, 2012 7:51 PM

New I&B Minister Manish Tiwari said he would take some time to understand the issues involved, following which he would engage with stakeholders

exchange4media Staff Oct 30, 2012 7:36 PM

The five shortlisted teams for the final round include one each from Maxus, IMRB International and XLRI, and two teams from IIM Bangalore

exchange4media Staff Oct 30, 2012 7:12 PM

Uday Kumar Verma, Uday Shankar, Andy Kaplan & Ronnie Screwvala deliberate on the industry future growth drivers

Twishy Oct 30, 2012 7:07 PM

Christened iMusicSpace, the service will offer 12 channels in languages such as Hindi, Bengali, Gujarati, Marathi, etc., at a cost of Rs 35 per month

exchange4media Staff Oct 30, 2012 7:00 PM

This is the 2nd consecutive year that MSLGroup India is supporting World Economic Forum on India. It will be held in NCR from Nov 6-8

exchange4media Staff Oct 30, 2012 6:56 PM

Over the last 2 months, Allied has bagged biz of DB Realty, Sahara Q Shop, Baskin-Robbins India, Just Dial, Italy Tourism & DSK Hyosung

exchange4media Staff Oct 30, 2012 6:43 PM

Storyboard Brand Communication, the second agency of Milestone Brandcom, will handle the account; account size estimated at Rs 50-60 crore

Priyanka Nair Oct 30, 2012 6:37 PM

While the OOH industry had a flat growth in the first half of 2012, it is gearing up for the festival season to attain sustainability

Priyanka Nair Oct 30, 2012 7:34 AM

Aroon Purie, Arun Jaitley & Jawahar Sircar discuss the opportunities and challenges ahead for the media industry

Aditi Malhotra Oct 30, 2012 2:59 AM

The show premieres on November 5, 2012 and will air every night at 10PM with host Adam Richman continuing to showcase popular food joints across the country

exchange4media Staff Oct 30, 2012 1:49 AM

Metrics for TV has been built over the years. The industry also saw the evolution of OTS (Opportunity to See) metrics. However, there is no such metrics for digital as yet. According to me, with billions and billions of impressions, OTS is becoming infinite. On the other hand, benchmarks with respect to visibility have not happened in digital yet. Thus, metrics is more challenging in digital probably because so many things are changing.

exchange4media Staff Oct 30, 2012 12:00 AM