Air Arabia creates specials effects on Mumbai Street

As part of its outdoor campaign, the airline has chosen five strategic locations across Mumbai. Hansa Outdoor has executed the creatives

e4m by exchange4media Staff
Updated: Oct 30, 2012 8:05 PM
Air Arabia creates specials effects on Mumbai Street

In order to create buzz about Air Arabia’s new offering, the airline company rolled out high impact outdoor campaigns across Mumbai city.

Hansa Outdoor, part of the RK Swamy Hansa Group, conceived and created a billboard with a large cut-out of an aircraft that has neon tubing around it to announce Air Arabia’s festive VFR (Visiting Friends and Relatives) offer.

Hansa Outdoor also created billboards that can be seen on the Western Express Highway, Mahim Causeway, Worli, Peddar Road and near the Santa Cruz Domestic Airport.

Commenting on the association with Air Arabia, Tyronne Devdros, Vice President, Hansa Outdoor, said, “Over the last three years of our association, we are constantly looking for new ways to highlight Air Arabia’s offering this is one of the innovations.”

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