9X Group launches new music channel

9X Group launches an international music channel, 9XO. It is the sixth music channel from the group

e4m by Shree Lahiri
Updated: Apr 25, 2012 2:51 PM
9X Group launches new music channel

9X Media launched an international music channel called 9XO on April 24. 9XO is the sixth music channel from 9X Group that operates 9XM, 9XTashan, 9XJhakaas, 9XJalwa and 9XM – UK.

Targeted at the upscale urban youth, 9XO will air English and international music from across the globe.

“There is no other music television channel that showcases purely international music. 9XO will be targeted at the youth in the age group of 18 to 21,” said Luke Kenny, the programming head while speaking to exchange4media.

The channel’s programming lineup comprises of innovative segments such as O-Vid, Who Dat, Wotta Song, Out There, etc. that will showcase international music cutting across genres, themes and artists.

9XO will also have a unique segment called OmeGrown, wherein independent Indian music bands who play English music can show their talent.

After the initial response, a print and media campaign will be rolled out. The digital space will be tapped with platforms such as Twitter and Facebook. A website dedicated to the channel will also be launched. The channel will go the campus route to reach out to the core TG via music performances.

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