Date-wise News
Rediffusion Y&R bags Emami’s Mentho Plus & Fast Relief

With this, the agency becomes the exclusive communication partner for Emami’s complete pain management solution; it already handles Zandu Balm

exchange4media Staff Oct 15, 2012 10:59 PM

Blenders Pride grabs eyeballs at Hyderabad airport

The brand placed a mannequin on the conveyor belt for a period of 10 days. The innovation was ideated & executed by Platinum Communications

exchange4media Staff Oct 15, 2012 10:19 PM

Guest Column: Is FB doing a good job on its clean-up drive?

While Facebook is focussed on clearing fake ‘Likes’, brands are grappling with how this will affect their image, says Sabyasachi Mitter of Interface

Sabyasachi Mitter Oct 15, 2012 9:57 PM

Consumer durables look to rev up sales this festive season

While Videocon has a marketing budget of Rs 100 crore for the festive season, Kelvinator is eyeing a 35-40 per cent CAGR over last year

Shree Lahiri Oct 15, 2012 8:52 PM

STAR’s regional gamble in Maharashtra pays off

In the fiercely competitive Maharashtra market, Star Pravah is ahead of elder sibling Star Plus and other GECs

Synjini Nandi Oct 15, 2012 8:38 PM

Vinyroyal Plasticoates offers a Joyride to two-wheelers

Specially designed for Indian climate, Joyride seat covers offer better protection from harsh UV rays and keep the seats cooler

exchange4media Staff Oct 15, 2012 8:30 PM

Ei Samay launched, Bengali print war heats up

As the pujo season begins, ABP Group and Times Group gear up to redefine the face of West Bengal print industry

exchange4media Staff Oct 15, 2012 8:28 PM

Building wraps & innovative billboards for WCCL’s Santoor

The OOH campaign for Santoor is rolled out by DDB MudraMax in Mumbai, Pune and the whole of Karnataka for a period of one month

Priyanka Nair Oct 15, 2012 8:25 PM

Govt recognition for ‘Satyamev Jayate’

The National Commission for Scheduled Castes will honour STAR India CEO Uday Shankar and Aamir Khan on International Valmiki Day

exchange4media Staff Oct 15, 2012 8:24 PM

Acquisition: Is it the right route to grow?

Ranjan Kapur, Arvind Sharma, Agnello Dias and Ashish Bhasin will answer the question at the e4m Conclave, presented by Jagran

exchange4media Staff Oct 15, 2012 8:21 PM

Chhota Bheem appears on Star Plus’ ‘Yeh Rishta Kya Kehlata Hai’

Pogo’s Chhota Bheem makes a guest appearance on the show on October 15 at 9.30 pm

exchange4media Staff Oct 15, 2012 7:53 PM

Monster, Marussia F1 promote pact through digital campaign

Monster has launched a Facebook app to give fans a chance to showcase their social media skills and be part of Marussia F1 Team at the Indian Grand Prix

Saloni Surti Oct 15, 2012 7:47 PM

BBC World News leads English news channel in India: Ipsos PAX Survey

BBC World News is the No. 1 news channel among India’s top executives, BDMs, investors, travelers and also among tech-savvy young Indians

exchange4media Staff Oct 15, 2012 7:36 PM

IMImobile launches India’s first cloud based mobile engagement platform

IMImobile OPENHOUSE is poised to address the Rs 8,000 crore m-engagement market

exchange4media Staff Oct 15, 2012 7:26 PM

Mobile marketing: Moving beyond SMS

Location-based services, voice-based interactions & interactive applications will pave the way for mobile marketing, say industry experts

Priyanka Nair Oct 15, 2012 7:02 PM

Mogae Digital launches Mobiya Trader in India

The platform has been developed for markets where text messaging still dominates. A property service and matrimony service are on the anvil

exchange4media Staff Oct 15, 2012 6:36 PM

ZEE launches edutainment channel

The new channel, ZeeQ aims to make a positive impact on the lives of school-going children. It will go on-air on November 5, 2012

exchange4media Staff Oct 15, 2012 6:34 PM

Wrangler assigns creative duties to Push Integrated

The Bangalore-based agency will also handle strategic communication development. A fully integrated campaign for Wrangler is underway

exchange4media Staff Oct 15, 2012 6:30 PM