Date-wise News
Sanjeevani Honey re-launched as Glucovita honey?blur=25

Sanjeevani, the popular brand of honey from Wipro Consumer Care and Lighting, has been re-launched nationally in a new packaging under the name Glucovita Honey recently

exchange4media Staff Jan 17, 2012 6:30 PM

Sage India moves to new headquarters in Gurgaon?blur=25

Sage India has announced the transfer of its India-based headquarters in Delhi to a newer facility in Gurgaon

exchange4media Staff Jan 17, 2012 5:18 PM

Comedy Central to launch on Jan 23; Vizeum & BBH on board?blur=25

Viacom18’s sixth channel Comedy Central has roped in BBH as its creative partner. Vizeum is media AOR.

Suraj Ramnath Jan 17, 2012 5:13 PM partners with leading corporations for new offerings?blur=25 to offer special privileges, schemes and discounts to its employees and plans to make inroads into key metros of India

exchange4media Staff Jan 17, 2012 4:17 PM

Ramnath Goenka Journalism Awards given away?blur=25

The Pioneer’s J Gopikrishnan and CNBC-TV18’s Udayan Mukherjee were adjudged Journalist of the Year at the 5th Ramnath Goenka Awards

Shree Lahiri Jan 17, 2012 11:09 AM

E-comm, brand outlets to aid Voi Jeans' India foray?blur=25

UK’s Voi Jeans has roped in Bangalore-based H2O as its creative agency in India. The brand plans to beef up its presence through brand outlets

Sai Prasanna Jan 17, 2012 8:58 AM firms gaming portfolio with ‘CriCardo’?blur=25

‘CriCardo’ is a multiplayer cricket card game, which combines the thrill of cricket and the fun of card games

exchange4media Staff Jan 17, 2012 8:56 AM

My FM brings new content offering to listeners in Ahmedabad?blur=25

My FM is all set to beef up its content line-up by launching two new interactive programmes – Aradhana and Kajal – in Ahmedabad

exchange4media Staff Jan 17, 2012 8:47 AM

Indiatimes in pact with Nokia for NokiaShop?blur=25

NokiaShop is the first online shopping portal in the country to deliver mobile devices directly from the manufacturer to the users

Neha Goel Jan 17, 2012 8:39 AM

Flash mobs – a hit??blur=25

Flash mobs are emerging as an alternate marketing tool for creating a buzz around brands and building consumer connect

Shree Lahiri Jan 17, 2012 8:36 AM

Momentum India brings academia & industry on one platform?blur=25

Momentum India forum covered wide ranging topics such as media & design, industry-education collaboration, and recognising talent, among others

Sai Prasanna Jan 17, 2012 7:45 AM

City Plus expands presence in Pune?blur=25

City Plus, the community-commodity-lifestyle based compact weekly from Dainik Jagran, is all set to launch two more editions in Pune

Abid Hasan Jan 17, 2012 7:30 AM

Wings Biotech scouts for creative partner?blur=25

Wings Biotech is on the lookout for a creative partner for its analgesic brand Diclowin Plus. The pitch is currently underway in Delhi

Deepika Bhardwaj Jan 17, 2012 7:28 AM

MTV lets youngsters ‘Gate Crash’?blur=25

MTV has come out with a new property Gate Crash, which gives fans a chance to attend the most exciting events across the world

exchange4media Staff Jan 17, 2012 7:18 AM

Vineet Rajan, Head - Client Strategy,

If we look at media on the whole, we have paid media like banner ads, SEM; owned media like websites, Facebook channels; and finally, earned media where others talk about a brand based on the positive influence they have, which could be as a result of brand engagement, prizes, giveaways and so on. So IndiBlogger essentially plugs that gap where a brand sees that it needs more earned media, since it surely carries a lot more trust and credibility.

exchange4media Staff Jan 17, 2012 12:00 AM