Authors

Though there might be an underinvestment in the medium, certain marketers seem to be getting their approach towards social media right

Neha Goel 27-February-2012

Social networking is a key driver of PC and mobile activity, cannibalising many other activities, feel marketers, as they warn “adapt or die”

Neha Goel 24-February-2012

NokiaShop is the first online shopping portal in the country to deliver mobile devices directly from the manufacturer to the users

Neha Goel 17-January-2012

While Samsung plans to capture the market in metros by bringing to life ‘experience’ for people, in the rest of the country, it plans to use distribution expansion and access for its growth. This he said at the Pitch CMO Summit 2011, presented by Jagran Group.

Neha Goel 28-November-2011

Chander Mohan Sethi, CMD, Reckitt Benckiser, delivered his keynote address at the Pitch CMO Summit by talking on what it takes to keep a cult brand like Dettol relevant with changing times.

Neha Goel 22-November-2011

Speaking at the Mumbai leg of the Pitch CMO Summit, Lutz Kothe, Head of Marketing and PR, Volkswagen Passenger Cars, India, elaborated on how the brand's hard hitting print campaigns have made VW a challenger brand

Neha Goel 22-November-2011

Krishnadeep Baruah, Director - Marketing, RIM India, speaks at the Pitch CMO Summit on the reasons for Blackberry to focus on the youth.

Neha Goel 22-November-2011

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