Authors
‘Content is the digital bait’ : Experts

Though there might be an underinvestment in the medium, certain marketers seem to be getting their approach towards social media right

Neha Goel Feb 27, 2012 3:50 PM

‘Social media takes away control from the marketer’

Social networking is a key driver of PC and mobile activity, cannibalising many other activities, feel marketers, as they warn “adapt or die”

Neha Goel Feb 24, 2012 7:40 AM

Indiatimes in pact with Nokia for NokiaShop

NokiaShop is the first online shopping portal in the country to deliver mobile devices directly from the manufacturer to the users

Neha Goel Jan 17, 2012 8:39 AM

We plan to convert into purchase over time: Elkana Ezekiel, Samsung India

While Samsung plans to capture the market in metros by bringing to life ‘experience’ for people, in the rest of the country, it plans to use distribution expansion and access for its growth. This he said at the Pitch CMO Summit 2011, presented by Jagran Group.

Neha Goel Nov 28, 2011 7:42 AM

Sustaining a cult brand is herculean - CM Sethi, Reckitt Benckiser

Chander Mohan Sethi, CMD, Reckitt Benckiser, delivered his keynote address at the Pitch CMO Summit by talking on what it takes to keep a cult brand like Dettol relevant with changing times.

Neha Goel Nov 22, 2011 8:13 AM

Kothe on how VW from an unknown name has become a challenger brand

Speaking at the Mumbai leg of the Pitch CMO Summit, Lutz Kothe, Head of Marketing and PR, Volkswagen Passenger Cars, India, elaborated on how the brand's hard hitting print campaigns have made VW a challenger brand

Neha Goel Nov 22, 2011 8:07 AM

Krishnadeep Baruah, Blackberry, on how to shed the corporate suit image to get more inclusive

Krishnadeep Baruah, Director - Marketing, RIM India, speaks at the Pitch CMO Summit on the reasons for Blackberry to focus on the youth.

Neha Goel Nov 22, 2011 8:06 AM