Date-wise News
Brunch gets a makeover

HT Media unveiled the new avatar of Brunch Weekly on February 19

exchange4media Staff Feb 24, 2012 5:36 PM

Hindustan completes UP & Uttarakhand presence with Moradabad edition

Hindustan has launched its 10th edition in the state of UP from Moradabad. It is now printed from 18 centres across the states of UP, Uttarakhand, Bihar, Jharkhand & Delhi

exchange4media Staff Feb 24, 2012 1:50 PM

Uninor: Taking the pain out of recharge

Uninor has propagated its promise of providing value to prepaid users through its new campaign platform ‘Pay less, talk more’, created by Leo Burnett

exchange4media Staff Feb 24, 2012 9:38 AM

DDB Mudra Group restructures ‘A’ team

Rajiv Sabnis & Ranji Cherian have been made Presidents. Changes in roles of Anurag Bansal, Sudarshan Banerjee & Arijit Ray

exchange4media Staff Feb 24, 2012 9:33 AM

HDFC Bank reaches rural markets with Adwallz’s campaign

Adwallz, India’s only organized, premium wall painting service provider agency, is all set to extend its existing wall painting campaign for HDFC bank

exchange4media Staff Feb 24, 2012 9:28 AM

UTV launches Bindass Connect to bring youth & trade under the same roof

To reiterate its position as a ‘youth expert’, UTV Bindass is beginning a series of face-to-face interactions between youth TG & marketers

exchange4media Staff Feb 24, 2012 9:17 AM

Mirinda innovates on social media with ‘Tweetmob’

Leveraging the power of direct impulsive conversation on social media, Mirinda is experimenting with ‘Tweetmobs’

exchange4media Staff Feb 24, 2012 9:01 AM

Real time mktg for real time Gen: Shiv Singh: Watch Video

Reduce cycle of converting creative insights into campaigns from 9 months to 9 minutes to appeal to real time audience, says Shiv Singh, PepsiCo

Deepika Bhardwaj Feb 24, 2012 8:59 AM

Tehelka & The Week receive IPI award in Journalism 2011

The International Press Institute (IPI) will give the IPI India Award for Excellence in Journalism 2011 to Tehelka and The Week

exchange4media Staff Feb 24, 2012 8:46 AM

STAR 2.0: A STAR is Reborn – Part 1

In the last 3 years, STAR India’s revenue has doubled & profit more than doubled. It now eyes next level of growth. CEO Uday Shankar on the growth plans

Noor Fathima Warsia Feb 24, 2012 8:17 AM

Mahindra ups style quotient in new Xylo TVC

Conceptualised by Interface Communications, the new TVC for Mahindra Xylo uses a carwash as a device that dramatises the makeover of the car

exchange4media Staff Feb 24, 2012 7:43 AM

Yes Bank ropes in Manpreet Singh Kochar as EVP

Yes Bank has appointed Manpreet Singh Kochar as Executive Vice President & Country Head, Branch Banking Liabilities Marketing

exchange4media Staff Feb 24, 2012 7:43 AM

Direct Mktg Association: India gets new brand identity

The company has donned a new avatar for its move to mainstream direct marketing as an overarching arm of marketing. RAPP has conceptualised the logo

exchange4media Staff Feb 24, 2012 7:42 AM

Flashed Yesterday: Vizeum bags ‘BSA Hercules Chennai Cycling 2012’

CRX Sports Ventures, organisers and promoters of the ‘BSA Hercules Chennai Cycling 2012’, has roped in Vizeum as media consultants for the event

exchange4media Staff Feb 24, 2012 7:41 AM

‘Social media takes away control from the marketer’

Social networking is a key driver of PC and mobile activity, cannibalising many other activities, feel marketers, as they warn “adapt or die”

Neha Goel Feb 24, 2012 7:40 AM

<b>Rajiee M Shinde</b>, COO, PTC Network

For Punjabis, PTC is a brand synonymous with Pride, Faith, Respect and Punjabiyat. The presence of Gurbani on our channels elicits a huge base of loyal viewers. The channels have so far been aggressive through Internet and social media. This year, we will be actively looking for opportunities of content availability on mediums beyond television. It is the demand for our programmes, both in India and abroad, which will enable us towards that side of the business.

exchange4media Staff Feb 24, 2012 12:00 AM

<b>Amogh Dusad</b>, Programming Head, Pix

We don’t believe that Hollywood entertainment is all about action movies, a mix of genres is essential from a programming and scheduling perspective. Month on month we hand pick our movies to maintain a healthy movie mix. This clearly shows in the channel’s performance and the market share we have been able to garner. With such a strong line up of films PIX has beaten HBO all through the year of 2011. Now we want to move ahead and take the No. 2 position. We would need to do lot more things for it. There will always be latest blockbusters, animation, some Indian films, rom-coms, thrillers, horror on PIX to keep our movie mix strong."

exchange4media Staff Feb 24, 2012 12:00 AM

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