For Punjabis, PTC is a brand synonymous with Pride, Faith, Respect and Punjabiyat. The presence of Gurbani on our channels elicits a huge base of loyal viewers. The channels have so far been aggressive through Internet and social media. This year, we will be actively looking for opportunities of content availability on mediums beyond television. It is the demand for our programmes, both in India and abroad, which will enable us towards that side of the business.
We don’t believe that Hollywood entertainment is all about action movies, a mix of genres is essential from a programming and scheduling perspective. Month on month we hand pick our movies to maintain a healthy movie mix. This clearly shows in the channel’s performance and the market share we have been able to garner. With such a strong line up of films PIX has beaten HBO all through the year of 2011. Now we want to move ahead and take the No. 2 position. We would need to do lot more things for it. There will always be latest blockbusters, animation, some Indian films, rom-coms, thrillers, horror on PIX to keep our movie mix strong."