HDFC Bank reaches rural markets with Adwallz’s campaign

Adwallz, India’s only organized, premium wall painting service provider agency, is all set to extend its existing wall painting campaign for HDFC bank

e4m by exchange4media Staff
Updated: Feb 24, 2012 9:28 AM
HDFC Bank reaches rural markets with Adwallz’s campaign

Adwallz, India’s only organized premium wall painting service provider agency, is all set to extend its existing wall painting campaign for HDFC Bank.

For the past one year, Adwallz has been executing the first national wall painting campaign for any bank in India. HDFC Bank plunged into this opportunity with the objective of reaching out to consumers in rural areas where they are undertaking expansion activities by opening new branches.

The campaign is designed to induce people to come to the new branch and begin their relationship with the bank and to increase customer base for the bank. Hence, the campaign will educate the masses in small towns and rural areas about the various new products from HDFC Bank in more than 400 towns and villages across India covering more than 2000 branches.

Speaking on the campaign, Mihir Mody, Founder & CEO, Adwallz said, “We are glad that HDFC Bank decided to explore newer mediums of reaching out to consumers. The campaigns for HDFC Bank are focused on helping the bank communicate with a wide cross section of its TG across Indian markets which is not always accessible through traditional means of advertising. We are looking forward to carrying out a successful campaign with them.”

HDFC Bank’s wall painting campaign are promoting their products like HDFC Gold Loans, NRI Services, Vehicle loans, CASA facilities (current account and saving account) and Grameen Mahaustav Product, a loan for agricultural products.

Currently, the campaign is being executed in some cities of Madhya Pradesh and Tamil Nadu.

The biggest challenge of the campaign was to reach out to the masses in their own dialect, making communication easier. To overcome this Adwallz painted the walls with the details of the products and services in regional languages. The paintings were done in the language as per the regions, eg: Punjabi in Punjab, Gujarati in Gujarat and likewise.

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