With traditional media outlets experiencing a slump during the lockdown, experts believe digital has become the saving grace for marketers to keep their brand recall alive

exchange4media Staff May 5, 2020 8:25 AM

Experts weigh in on why brands in the space are increasingly investing in advertising dollars in order to reach out to the captive audience  

Misbaah Mansuri May 4, 2020 9:12 AM

Through the song, HDFC Bank shows solidarity and support to the nation by encouraging more people to donate to PM-CARES Fund

exchange4media Staff May 2, 2020 9:17 AM

In this edition of 'Beating All Odds', Ravi Santhanam, Chief Marketing Officer, HDFC Bank, speaks to exchange4media Editor Naziya Alvi Rahman

Naziya Alvi Rahman Apr 20, 2020 9:15 AM

The Leo Burnett India campaign is based on the outer grid of HDFC Bank’s logo; physical markers have been created on the ground to help people follow social distancing

exchange4media Staff Apr 15, 2020 4:46 PM

From changing logos to offering home-delivery services, brands have scored long-term brownie points with short-term risky counterintuitive messaging, say experts

Shreshtha Verma Mar 31, 2020 8:33 AM

Experiential storytelling ad platform, mCanvas has created an interactive mobile-led ad campaign for HDFC Life using real-time face and speech recognition technology

exchange4media Staff Mar 17, 2020 10:56 AM

The eighth edition of the Pitch CMO Awards also saw the introduction of three new categories – Innovation, Transformation & Growth

exchange4media Staff Feb 28, 2020 9:34 PM

Gupta, Sr Executive Vice President (Sales) & CMO at HDFC Life, talks about the latest campaign, innovative strategies, influencer marketing and more

Nafisa Shaheen Feb 13, 2020 12:27 PM

dX–cubic will handle the media mandate for HDFC ERGO Health Insurance, effective January

exchange4media Staff Feb 10, 2020 11:29 AM

Conceptualised by Mullen Lintas, the campaign will be featured across all genres of TV, major Radio stations, OOH in 17 cities and Print

exchange4media Staff Feb 8, 2020 10:06 AM

 'BounceBack' has been used as a theme in the brand's recent campaigns. It further strengthens the brand promise of HDFC Life’s ‘Sar utha ke jiyo!'

exchange4media Staff Feb 8, 2020 7:48 AM

As a part of the campaign, the brands will initiate conversations by highlighting and engaging with listeners on the causes of increasing road accidents

exchange4media Staff Feb 4, 2020 5:52 PM

The new season includes a series of short stories about young, successful artists who share their journey and the planning behind it before they set out to achieve stardom

exchange4media Staff Jan 4, 2020 7:22 AM

Comedian Zakir Khan and Olympic medalist Sakshi Malik are among the young achievers featured in the campaign

exchange4media Staff Jan 1, 2020 6:05 PM

HDFC Life along with agency partner iProspect has been able to leverage Machine Learning built into Google Ads to target potential customers

exchange4media Staff Nov 7, 2019 12:53 PM

Taboola's Global Festive Season study on gifts & brands analysed data from over 400,000 articles read by over 460 million readers across the globe

exchange4media Staff Oct 24, 2019 2:51 PM

Anita Pai has been appointed as Chief Operating Officer, while Jasneet Bachal has been named Chief Marketing Officer of YES BANK

exchange4media Staff Oct 10, 2019 2:52 PM

LIC took the 2nd position, Tata Consultancy Services stood at No. 3, while Airtel and State Bank of India were in 4th and 5th position respectively

Noel Dsouza Sep 26, 2019 9:05 AM

Aided by the month-long campaign, the message on Life Insurance will be amplified by extensive communications on digital platforms, webinars and on-ground experiential activations  

exchange4media Staff Sep 10, 2019 4:12 PM