HDFC Life along with agency partner iProspect has been able to leverage Machine Learning built into Google Ads to target potential customers

exchange4media Staff Nov 7, 2019 12:53 PM

Taboola's Global Festive Season study on gifts & brands analysed data from over 400,000 articles read by over 460 million readers across the globe

exchange4media Staff Oct 24, 2019 2:51 PM

Anita Pai has been appointed as Chief Operating Officer, while Jasneet Bachal has been named Chief Marketing Officer of YES BANK

exchange4media Staff Oct 10, 2019 2:52 PM

LIC took the 2nd position, Tata Consultancy Services stood at No. 3, while Airtel and State Bank of India were in 4th and 5th position respectively

Noel Dsouza Sep 26, 2019 9:05 AM

Aided by the month-long campaign, the message on Life Insurance will be amplified by extensive communications on digital platforms, webinars and on-ground experiential activations  

exchange4media Staff Sep 10, 2019 4:12 PM

The Leo Burnett campaign talks about survivor stories of Chef Amrita Raichand and Journalist Boria Majumdar

exchange4media Staff Sep 7, 2019 8:30 AM

The Martech Head of HDFC India spoke on ‘Decade of individualization in financial services’

exchange4media Staff Aug 26, 2019 8:24 AM

Created by WhiteBalance, the film boasts of creating set extensions and 3D environments to achieve a diverse location experience

exchange4media Staff Aug 17, 2019 9:11 AM

Data from chatbots can be analysed by marketers to understand customer preferences and profiles, and services or products can be personalised accordingly

Shikha Paliwal Aug 8, 2019 8:16 AM

Moderated by Truecallers’ Clyde Nunes, the panel included Jahid Ahmed, HDFC Bank; Reilly Rebello, Zee5; Shibu Shivanandan, Pivotroots; Suvrita Saumya, Tata Motors; and Vishal Chinchankar, Madison

Rahul Kamat Jun 28, 2019 8:02 AM

Ajay Dang, Vishal Subharwal and M Yeshwanth Nag along with Noor Warsia debate

exchange4media Staff Jun 28, 2019 7:59 AM

Mohanty shall spearhead business performance and strategy across the Group’s interests in education, healthcare and health insurance

exchange4media Staff May 27, 2019 6:14 PM

Airtel’s Rs 249 prepaid bundle will come with Rs 4 lakh life cover from HDFC Life along with 2GB data, Unlimited Calls to any network and 100 SMS/day

exchange4media Staff May 13, 2019 4:45 PM

The campaign focuses on the real-life story of Darpan Inani, who lost his sight due to an illness, and yet bounced back to become the highest rated visually impaired chess player in the country

exchange4media Staff Feb 16, 2019 9:45 AM

The Financial Services Reputation Index (India Report) researches and analyses how the financial sector is viewed by customers and other stakeholders

exchange4media Staff Jan 29, 2019 12:44 PM

This year’s theme focuses on young individuals who have pursued careers of their choice and are successful in their respective fields

exchange4media Staff Nov 21, 2018 6:33 PM

Panel of industry experts discuss ‘Brand building on mobile only - reality or myth’

exchange4media Staff Nov 2, 2018 2:59 PM

Part of the assignment will involve using Columbus India’s expertise in the digital ecosystem for managing the Search mandate (Paid & Earned) for HDFC Life Insurance

exchange4media Staff Oct 25, 2018 11:34 AM

Vibha Padalkar has been leading the Finance, Investor Relations, Legal, Secretarial and Compliance, Internal Audit and Risk functions

exchange4media Staff Sep 12, 2018 4:59 PM

Key takeaway from this year's report is that brands need to take digitisation and trust very seriously to be valued by consumers

exchange4media Staff Sep 7, 2018 9:00 AM