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As part of its research activity, the Company connected with existing policyholders to understand their reasons for choosing an HDFC Life term plan

exchange4media Staff Dec 14, 2020 6:54 PM

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The campaign will be promoted across social media channels, YouTube and digital platforms to ensure maximum reach and visibility

exchange4media Staff Dec 5, 2020 8:41 AM

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The ‘Mooh Band Rakho’ campaign curated by Leo Burnett India aims to increase awareness about cyber frauds and the ways to prevent them

exchange4media Staff Nov 17, 2020 8:54 AM

IPL 2020?blur=25

The likes of Policybazaar, HDFC Bank, Max Life Insurance and AMFI have been seen capitalising on the big-ticket property  

Misbaah Mansuri Oct 19, 2020 8:22 AM

Ravi Santhanam?blur=25

The Chief Marketing Officer of HDFC Bank spoke to Naziya Alvi Rahman, Editor, exchange4media, on the festive season, influence of IPL and the pandemic-induced changes in consumer behaviour

Naziya Alvi Rahman Oct 2, 2020 9:04 AM

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Customers can avail of over 2,000 hyper-local offers through tie-ups with local merchants across semi-urban and rural locations

exchange4media Staff Oct 1, 2020 1:41 PM

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The life insurance company has signed an official sponsorship agreement with the sports news site

exchange4media Staff Sep 24, 2020 11:31 AM

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The report released by WPP & Kantar said that the total value of the BrandZ India Top 75 fell by 6 per cent in 2020, shedding $13 billion in value for a total brand value of $215.608 billion

Dipali Banka Sep 18, 2020 5:38 PM

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e4m joins hands with Microsoft & InMobi to unveil how search advertising is entering newer realms, its pivotal role in brand advertising campaigns and more

exchange4media Staff Sep 15, 2020 9:12 AM

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The short film put together by Wieden + Kennedy shows five retirees young at heart, excited to pursue their dreams after retirement

Neeta Nair Aug 27, 2020 2:46 PM

HDFC Life?blur=25

The campaign put together by Wieden & Kennedy is a short film showing five retirees young at heart

exchange4media Staff Aug 23, 2020 10:00 AM

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Guest Column: Pankaj Gupta, Sr. EVP (Sales) & CMO, HDFC Life, shares all that the company is doing to ensure they bounce back stronger

Pankaj Gupta Jun 30, 2020 8:25 AM

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Under the ambit of this partnership, Hyundai will offer its customers customised car financing solutions from HDFC Bank directly on the ‘Click to Buy’ online car buying platform

exchange4media Staff Jun 19, 2020 4:22 PM

HDFC Summer Treats?blur=25

Includes deals on products, financial services and digital payments

exchange4media Staff Jun 5, 2020 3:19 PM

Tech Manch?blur=25

With traditional media outlets experiencing a slump during the lockdown, experts believe digital has become the saving grace for marketers to keep their brand recall alive

exchange4media Staff May 5, 2020 8:25 AM

Coronavirus ADS?blur=25

Experts weigh in on why brands in the space are increasingly investing in advertising dollars in order to reach out to the captive audience  

Misbaah Mansuri May 4, 2020 9:12 AM

HDFC COVID Song?blur=25

Through the song, HDFC Bank shows solidarity and support to the nation by encouraging more people to donate to PM-CARES Fund

exchange4media Staff May 2, 2020 9:17 AM