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Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, examines how HDFC Bank’s leadership transition underscores trust, transparency and communication in times of uncertainty
Ganapathy Viswanathan Jul 4, 2026 9:02 AM
Prior to joining the venture, Sharma was Vice President – Marketing at HDFC Bank
The cover story of this issue examines HDFC Bank's governance developments and explores why transparency, accountability and institutional trust remain the defining pillars of modern banking
e4m Staff Jun 30, 2026 1:04 PM
Kumar’s appointment as an Independent Director will take effect from 30 June
e4m Staff Jun 30, 2026 7:44 AM
His appointment as Managing Director and Chief Executive Officer will be effective from 1 July 2026
e4m Staff Jun 26, 2026 12:17 PM
Industry leaders from Air India Express, TCS, JSW, Policybazaar and HDFC Life join the jury as the fourth edition heads to Mumbai on 18 June
e4m Staff Jun 17, 2026 4:30 PM
The former HDFC chief will felicitate winners across marketing, advertising, branding and communications at the fourth edition of the BW Merit Awards
e4m Staff Jun 17, 2026 3:06 PM
HDFC Bank is building an omnichannel MarTech foundation to power AI-driven personalization, customer context and autonomous marketing at enterprise scale.
Brij Pahwa Jun 17, 2026 11:23 AM
A report from Rediffusion’s ICYMI explains how India’s most profitable banks turned customer trust into record earnings, with HDFC Bank and SBI leading the pack
The payments were reportedly routed through four local vendors as part of road safety campaigns, but were internally treated as “differential interest” linked to MSRDC deposits with the bank
e4m Staff May 27, 2026 8:31 PM
According to a report by The Indian Express, the payment was allegedly meant to compensate MSRDC with “differential interest” on its deposits
e4m Staff May 27, 2026 7:32 PM
Apart from entrepreneurship, Tripathy has also emerged as a prominent mentor, angel investor and industry thought leader
e4m Staff May 24, 2026 12:15 PM
The appointment will be effective from April 16, 2026, and is subject to IRDAI and other necessary approvals
e4m Staff Mar 11, 2026 4:54 PM
This film is part of the company’s initiative, ‘HDFC ERGO ki Kahaniya’
e4m Staff Mar 8, 2026 10:00 AM
HDFC ERGO CTO Sriram Naganathan explains how GenAI is transforming insurance claims, customer trust, partner productivity, and the evolving role of the CTO.
Brij Pahwa Feb 25, 2026 5:54 PM
The campaign will be featured across television, digital platforms, and outdoor media
e4m Staff Jan 25, 2026 4:00 PM
Deepak Oram, Head of Martech at HDFC Bank, said AI’s greatest value will come from breaking long-standing bottlenecks in marketing operations, particularly in testing and personalised communication
e4m Staff Dec 10, 2025 7:30 PM
At the MarTechAI Summit, HDFC Bank CMO Ravi Santhanam unpacks how AI-powered brand engines demand clarity, real business problem-solving and a culture that celebrates experiments
e4m Staff Dec 10, 2025 1:39 PM
In conversation with e4m, Pritika Shah, Head of Marketing at HDFC Life, talks on how the brand strategises to achieve a balance with purpose-led narratives, influencers and new-age media
Sunidhi Vijay Dec 1, 2025 9:10 AM
HDFC Bank reclaims top spot as India’s most valuable brand, followed by TCS and Airtel
e4m Staff Nov 19, 2025 6:51 PM
The campaign aims to raise awareness among both existing and prospective customers
e4m Staff Sep 29, 2025 2:50 PM
Puneeth Bekal, EVP & CMO at HDFC Securities, discusses the brand’s research-driven approach to its upcoming segmented campaign rollout and the rationale behind its reduced marketing spends
Sunidhi Vijay Sep 26, 2025 9:30 AM
Ashish Morone is the EVP & Head – Brand & Marketing Communications at HDFC Bank
Harish Narayanan, Chief Digital and Marketing Officer at HDFC AMC, has been leading marketing verticals for over 17 years
e4m Staff Sep 24, 2025 5:59 PM
Each ad film highlights the benefit of choosing to buy life insurance online with HDFC Life
e4m Staff Sep 23, 2025 1:11 PM
Vishal Dadlani and Sheykhar Ravjiani performed to mark 25 years of Bollywood hits
e4m Staff Sep 20, 2025 1:28 PM
Navneet Munot, MD & CEO, HDFC AMC shares how the “Mutual Funds Sahi Hai” campaign was a gamechanger for the industry, why HDFC AMC designs initiatives for different groups and more
Simran Sabherwal Sep 5, 2025 9:10 AM
Puneeth Bekal, EVP and CMO of HDFC Securities, speaks to e4m on how the brand integrates performance marketing with brand-building, and focuses on targeted campaigns
Sunidhi Vijay Sep 4, 2025 8:47 AM
This strategic move further strengthens the Stellantis–HDFC alliance, making HDFC Bank the exclusive preferred financier for all Stellantis brands in India, including Jeep, Maserati and now Citroën
Prior to this, Neha Bhattacharyya was with Hygienic Research Institute (HRIPL) as General Manager - Marketing
Prior to this, Somesh Surana was Head - Digital Business Group & Marketing at the insurance company
Prior to this, Pritika Shah was the Senior Vice President- Marketing & CRM at the company
The campaign, titled ‘Hum Sab Investors Hain’, blends storytelling with insight while capturing the emotional journey of investing in life and money
e4m Staff Apr 10, 2025 12:47 PM
The campaign draws a parallel between how each one of us is an investor by virtue of our daily acts of consistent effort, discipline, thinking long term—and SIPs
Anand Mathur has in the past worked with tenure at HDFC Bank and Citibank India
Ravi Santhanam, CMO of HDFC Bank, sheds light on the company's marketing plans, challenges of direct-to-consumer strategies, expectations for 2025 and more
Aditi Gupta Feb 7, 2025 8:54 AM
Ravi Santhanam, Group Head, CMO & Head - Direct to consumer products, HDFC Bank delivered a keynote address at the dentsu-e4m Digital Advertising Report 2025 launch
Our take on the good, the bad, or the confusing ad spots seen in the past week
Soumya Gawri Jan 25, 2025 8:46 AM
The campaign will be featured across television, digital platforms, and outdoor media, reaching audiences nationwide
e4m Staff Jan 23, 2025 2:46 PM
The agency will take charge of the brand's consolidated media strategy across offline and online channels
e4m Staff Jan 20, 2025 11:14 AM
The new campaign leverages a relatable milestone – a child’s departure for college - as a pivotal moment for parents to begin their retirement planning journey
e4m Staff Nov 29, 2024 12:58 PM
‘Second Chance’ seeks to deepen the public conversation about CPR and emphasises the need for an individual to be prepared in every way
e4m Staff Nov 25, 2024 1:13 PM
Vishal Subharwal, CMO & Group Head – Strategy, HDFC Life, talks about the brand’s first regional multimedia campaign, association with Rishabh Pant, and the enduring relevance of ‘Sar Utha Ke Jiyo’
Simran Sabherwal Nov 11, 2024 9:18 AM
The campaign is created in collaboration with BBH India and will be promoted across digital, including YouTube and Instagram
e4m Staff Oct 30, 2024 10:43 AM
‘The Missing Beat’ film traces the emotional journeys of four individuals, showcasing their dreams, relationships, and vulnerabilities
e4m Staff Sep 27, 2024 6:06 PM
The campaign will be available across multiple media platforms, including television, digital, print, and outdoor