Retail push, youth TG focus, and looking at the tier II & tier III mkts are cornerstones of the rebranding strategy

Shree Lahiri Sep 10, 2012 8:47 PM

While the one-hour primetime show begins & ends with commercial messages, it does not have ads in the course of the show

Saloni Surti Sep 10, 2012 8:28 PM

The out of home initiative, executed by Kinetic Worldwide, will be active for a fortnight

Priyanka Nair Sep 10, 2012 8:26 PM

The win comes on the back of a multi-agency pitch. The media spend on Tradus is estimated to be over Rs 10 crore

e4m Desk Sep 10, 2012 7:29 PM

Atul Phadnis of What’s-On-India reports on the happenings at IBC 2012, a TV technology conference cum exhibition, live from Amsterdam

Atul Phadnis Sep 10, 2012 7:25 PM

Speakers include Mindshare’s Ashutosh Srivastava, Vodafone’s Jonathan Bill, TMS’ Jonathan Ellis, Nielsen’s Piyush Mathur amongst others

e4m Desk Sep 10, 2012 7:19 PM

Pinterest, the latest social media tool, has caught the fancy of marketers. It is increasingly becoming a part of the overall marketing mix

Priyanka Nair Sep 10, 2012 7:22 AM

Rights issues are announced for Network18 & TV18. Objective is to pay off debt & complete ETV deal. Founder & MD Raghav Bahl elaborates

Noor Fathima Warsia Sep 10, 2012 2:22 AM