Date-wise News
Next Retail signs on A B See Peninsular?blur=25

A B See Peninsular won the account on the back of a multi-agency pitch. Next Retail India is looking for some disruptive communications

exchange4media Staff Jul 10, 2012 10:18 PM

Jet aims to quadruple ancillary revenues with aircraft branding?blur=25

Following Nokia & Disney, Jet Airways will be wrapping itself for seven more brands

Deepika Bhardwaj Jul 10, 2012 10:08 PM

Jet aims to quadruple ancillary revenues with aircraft branding?blur=25

Following Nokia & Disney, Jet Airways will be wrapping itself for seven more brands

Deepika Bhardwaj Jul 10, 2012 10:08 PM

Magazine publishers call for change in conversation?blur=25

Association of Indian Magazines explains why a shift in focus from reach to engagement is required for marketers today

Priyanka Nair & Synjini Nandi Jul 10, 2012 10:03 PM

LG's on-ground bid to offer experience?blur=25

Designed as a direct-contact initiative, LG's Lifestyle and Service on Wheels has completed a 16-city tour so far to offer product experience to consumers

Deepa Balasubramanian Jul 10, 2012 10:01 PM

Apex creates visual disruption for MTS?blur=25

The OOH campaign for MTS’ ‘all India STD at 25 paise’ employed mechanical synchronisation to create visual disruption

exchange4media Staff Jul 10, 2012 9:58 PM

Kapil Tammal elevated to ECD at Scarecrow?blur=25

He was earlier Creative Director (Art) for Mumbai & Delhi offices. He will also continue as Design Director of Scarecrow Designs

exchange4media Staff Jul 10, 2012 9:55 PM

Tier I & II cities fuel growth for Dainik Bhaskar?blur=25

Along with print, Dainik Bhaskar is strengthening its online presence. It is stressing on more original content to draw in web users

Abid Hasan Jul 10, 2012 9:53 PM

The 'Shubh Aarambh' impact?blur=25

From winning Cannes Lion & Creative Abby to delivering one of the most talked about campaigns in IPL-5, what made ‘Shubh Aarambh’ a sweet deal for Cadbury

Shree Lahiri Jul 10, 2012 8:15 PM

Magazines should leverage 'Play Buy Share' mantra?blur=25

Emotional equity & advertising's new age mantra can boost branding power in magazines, says Leo Burnett’s KV Sridhar

Priyanka Nair Jul 10, 2012 8:01 PM

When magazines offer the right match for brands?blur=25

Garnier India's Natalie Gershtein explains how magazines can be leveraged for various levels of communication for the likes of beauty products

Priyanka Nair Jul 10, 2012 7:57 PM

Crazeal takes BTL route to audience connect?blur=25

Stepping up its BTL activities, Crazeal has partnered with PVR, Café Coffee Day and some 5-Star hotels in Delhi

Shanta Saikia Jul 10, 2012 7:01 PM