Date-wise News
“Strategy & creativity will drive experiential marketing”?blur=25

George P Johnson’s VP and MD Rasheed Sait sees innovative ideas, engagement & effective execution leading growth for this industry

Deepa Balasubramanian Oct 16, 2012 11:45 PM

ZEE Chairman Subhash Chandra to deliver Valedictory Address @e4m Conclave?blur=25

The exchange4media Conclave, presented by Jagran, will take place on October 22 in Delhi and October 23 in Mumbai

exchange4media Staff Oct 16, 2012 8:20 PM

ZEE Chairman Subhash Chandra to deliver Valedictory Address @e4m Conclave?blur=25

The exchange4media Conclave, presented by Jagran, will take place on October 22 in Delhi and October 23 in Mumbai

exchange4media Staff Oct 16, 2012 8:19 PM

Jabong awards creative duties to Draftfcb Ulka?blur=25

The win comes on the back of a multi-agency pitch that saw participation from about 5-6 agencies. ZO recently won the media mandate of Jabong

Shree Lahiri Oct 16, 2012 8:16 PM

Jabong awards creative duties to Draftfcb Ulka?blur=25

The win comes on the back of a multi-agency pitch that saw participation from about 5-6 agencies. ZO recently won the media mandate of Jabong

Shree Lahiri Oct 16, 2012 8:16 PM

DDFS uses globally-inspired promotion technique?blur=25

Delhi Duty Free Stores put up BMW’s Mini Cooper for grabs via a lucky draw, using the popularity of the car to increase transaction per shopper

exchange4media Staff Oct 16, 2012 8:11 PM

Why Big Data matters for Connected Consumers??blur=25

As consumer journeys become digitally enabled, consumer insight & power to predict will be key, says Sheldon Monteiro, CTO, SapientNitro

Sheldon Monteiro Oct 16, 2012 8:11 PM

Birla White targets Delhi NCR and Punjab via OOH?blur=25

Billboards, pole kiosks & flyover pillars are the formats used. Temporary cut-outs are put up at strategic junctions to create additional visibility

exchange4media Staff Oct 16, 2012 8:07 PM

Mogae launches Mobiya Trader in India?blur=25

The platform has been developed for markets where text messaging still dominates. A property service and matrimony service are on the anvil

exchange4media Staff Oct 16, 2012 7:39 PM

Push Integrated wins Wrangler biz?blur=25

The Bangalore-based agency will handle creative duties along with strategic communication development of the brand

exchange4media Staff Oct 16, 2012 7:38 PM

Quick five with Disney UTV’s Nikhil Gandhi?blur=25

“Our vision is to establish UTV Stars as the ultimate destination for Bollywood,” says the ED of Youth Channels, Media Networks, Disney UTV

Synjini Nandi Oct 16, 2012 7:37 PM

Watch World Awards 2012 winners announced?blur=25

Harry Winston Opus 12 wins the Watch World Watch of the Year Award; Titan’s MD, Bhaskar Bhat, awarded for special contribution to the watch industry

exchange4media Staff Oct 16, 2012 7:31 PM

ZEE to invest Rs 100 cr in edutainment venture?blur=25

A significant part of the amount would comprise marketing activities & designing content for the new edutainment channel, ZeeQ

Synjini Nandi Oct 16, 2012 7:25 PM

Discovery Kids presents gully cricket in ‘Howzzattt’?blur=25

In its move to offer more India-themed content, Discovery Kids presents cricket in its classic avatar. ‘Howzzattt’ will air every evening at 6 pm

exchange4media Staff Oct 16, 2012 7:21 PM

Saatchi & Saatchi bags General Mills’ Parampara?blur=25

The agency has bagged the creative mandate of Parampara. It already handles General Mills brands such as Nature Valley & Haagen-Dazs

exchange4media Staff Oct 16, 2012 7:11 PM