Date-wise News
“Strategy & creativity will drive experiential marketing”

George P Johnson’s VP and MD Rasheed Sait sees innovative ideas, engagement & effective execution leading growth for this industry

Deepa Balasubramanian Oct 16, 2012 11:45 PM

ZEE Chairman Subhash Chandra to deliver Valedictory Address @e4m Conclave

The exchange4media Conclave, presented by Jagran, will take place on October 22 in Delhi and October 23 in Mumbai

exchange4media Staff Oct 16, 2012 8:20 PM

ZEE Chairman Subhash Chandra to deliver Valedictory Address @e4m Conclave

The exchange4media Conclave, presented by Jagran, will take place on October 22 in Delhi and October 23 in Mumbai

exchange4media Staff Oct 16, 2012 8:19 PM

Jabong awards creative duties to Draftfcb Ulka

The win comes on the back of a multi-agency pitch that saw participation from about 5-6 agencies. ZO recently won the media mandate of Jabong

Shree Lahiri Oct 16, 2012 8:16 PM

Jabong awards creative duties to Draftfcb Ulka

The win comes on the back of a multi-agency pitch that saw participation from about 5-6 agencies. ZO recently won the media mandate of Jabong

Shree Lahiri Oct 16, 2012 8:16 PM

DDFS uses globally-inspired promotion technique

Delhi Duty Free Stores put up BMW’s Mini Cooper for grabs via a lucky draw, using the popularity of the car to increase transaction per shopper

exchange4media Staff Oct 16, 2012 8:11 PM

Why Big Data matters for Connected Consumers?

As consumer journeys become digitally enabled, consumer insight & power to predict will be key, says Sheldon Monteiro, CTO, SapientNitro

Sheldon Monteiro Oct 16, 2012 8:11 PM

Birla White targets Delhi NCR and Punjab via OOH

Billboards, pole kiosks & flyover pillars are the formats used. Temporary cut-outs are put up at strategic junctions to create additional visibility

exchange4media Staff Oct 16, 2012 8:07 PM

Mogae launches Mobiya Trader in India

The platform has been developed for markets where text messaging still dominates. A property service and matrimony service are on the anvil

exchange4media Staff Oct 16, 2012 7:39 PM

Push Integrated wins Wrangler biz

The Bangalore-based agency will handle creative duties along with strategic communication development of the brand

exchange4media Staff Oct 16, 2012 7:38 PM

Quick five with Disney UTV’s Nikhil Gandhi

“Our vision is to establish UTV Stars as the ultimate destination for Bollywood,” says the ED of Youth Channels, Media Networks, Disney UTV

Synjini Nandi Oct 16, 2012 7:37 PM

Watch World Awards 2012 winners announced

Harry Winston Opus 12 wins the Watch World Watch of the Year Award; Titan’s MD, Bhaskar Bhat, awarded for special contribution to the watch industry

exchange4media Staff Oct 16, 2012 7:31 PM

ZEE to invest Rs 100 cr in edutainment venture

A significant part of the amount would comprise marketing activities & designing content for the new edutainment channel, ZeeQ

Synjini Nandi Oct 16, 2012 7:25 PM

Discovery Kids presents gully cricket in ‘Howzzattt’

In its move to offer more India-themed content, Discovery Kids presents cricket in its classic avatar. ‘Howzzattt’ will air every evening at 6 pm

exchange4media Staff Oct 16, 2012 7:21 PM

Saatchi & Saatchi bags General Mills’ Parampara

The agency has bagged the creative mandate of Parampara. It already handles General Mills brands such as Nature Valley & Haagen-Dazs

exchange4media Staff Oct 16, 2012 7:11 PM