ZEE to invest Rs 100 cr in edutainment venture

A significant part of the amount would comprise marketing activities & designing content for the new edutainment channel, ZeeQ

e4m by Synjini Nandi
Published: Oct 16, 2012 7:25 PM  | 2 min read
ZEE to invest Rs 100 cr in edutainment venture

ZEE yesterday announced the launch of ZeeQ, an edutainment channel, making it the 32nd channel to join the Network’s already existing bouquet of 31 channels. The 24-hour channel is slated to go on air from November 5, 2012.

Subhadarshi Tripathi, Business Head, ZeeQ talks to exchange4media about the channel’s content strategy, investment, and digital play, among other things.

On investment and marketing initiatives…
The investment for the channel is close to Rs 100 crore. A significant part of the amount would comprise marketing activities and designing content for the channel. The channel would focus on its network channels and pre-schools across the country to spread awareness. The digital and online media would also be used to reach kids and parents to talk about the utility of the content and how would it prove helpful for the development of the child.

On programming and content strategy…
The channel is based on the philosophy of ‘what is right for the child’ and the programmes have been selected keeping in mind the same channel objective. The programming strategy is firmly based on the emerging student profile, and imparting knowledge to children. The target profile for the channel is kids in the age bracket of four to 14 year.

For four to eight year olds, the channel has acquired animated content. For nine to 14 year olds, the channel would locally produce content. The acquired content has been chosen from across the globe and from the edutainment genre, largely focussing on the learning quotient.

Tripathi stated, “This is an edutainment channel, and hence we would not be dubbing content meant for global audiences and air it on our channel. We make Indian content meant for our target audience and their learning pattern. We are using real academicians who have been teaching children of this country to chose and validate the content that is going to go on air.”

On acquired vs. locally produced…
The channel would telecast a mix of both acquired content and locally produced shows. The ratio will be three and a half hours of acquired to an hour of locally produced content. Going forward, the channel aims to balance out with a ratio of 50-50. The channel aims to encourage participative content so as to involve a large number of children. It would feature information that could be used in schools as well as games and applications making it a 360-degree portal for the complete development of the child.

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MIB introduces key amendments to Cable Television Network Rules, 1994

The renewal procedure is in line with the ease of doing business as it will provide certainty to cable operators to continue their services without interruption

By e4m Staff | Sep 28, 2023 12:26 PM   |   2 min read

MIB

The Ministry of Information and Broadcasting has recently issued a notification amending the Cable Television Network Rules, 1994, thereby introducing a procedure for the renewal of Multi-System Operator (MSO) Registrations. 

In addition, an enabling provision has been inserted in the Rules for the sharing of infrastructure by the Cable Operators with Broadband Service providers to promote internet penetration to the last mile. 

The salient features of the amended Rules for MSO Registration are:-

  1. MSOs shall apply for the registration or renewal of registration online at the Broadcast Seva Portal of MIB.

  2. MSO registrations shall be granted or renewed for a period of ten years;

  3. The processing fee of Rs. 1 lakh is kept for the renewal of registration; 

  4. The application for renewal of registration shall be within a window of seven to two months before the expiry of the registration.

The renewal procedure is in line with the ease of doing business as it will provide certainty to cable operators to continue their services without interruption and therefore make the sector attractive for foreign investment.

The Ministry has further said that MSOs whose registration is expiring within seven months are required to apply online through the BroadcastSeva Portal. 

Earlier, only fresh MSO registrations were granted under the Cable Television Networks Rules, 1994. The Rules did not specify the period of validity for MSO registrations, nor did they recognise the mandatory filing of online applications.

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Sebi case: SAT reserves order on Punit Goenka’s plea

The tribunal has given one week’s time to the parties to file written submissions, if any

By e4m Staff | Sep 27, 2023 2:21 PM   |   2 min read

Punit Goenka

The Securities Appellate Tribunal (SAT) on Wednesday reserved its order on the plea of Punit Goenka against the Securities Exchange Board of India (SEBI) decision to ban him from holding key managerial positions in the company and the merged Zee-Sony entity.

On September 8, SAT refused to give interim relief to Goenka in the matter.

While reserving the order in the matter, the tribunal gave one week’s time to the parties to file written submissions, if any.

SEBI had earlier said that it would complete the inquiry in a span of eight months. Goenka had on August 26 moved SAT against the SEBI order.

“It is a stage of allegation and investigation. Hence it should only focus on being preventive. The public's interest will be in it being preventive. SEBI’s approach is not preventive, but it is punitive. SAT should bring this approach back to being preventive,” argued the counsel appearing for Goenka.

SEBI had earlier said that it would complete the inquiry in a span of eight months. Goenka had on August 26 moved SAT against the SEBI order.

During the arguments, the tribunal was told that the eight months’ time sought by SEBI is merely the beginning of a long-lasting investigation.

According to sources, the counsel for ZEEL said “This is a balanceable situation” and there was no need to pass a “draconian order”.

“Please allow the CFO of the merged company to report to the board directly, if needed. What else can we further do to protect shareholder interest? The board of the merged company will comprise of esteemed members.

The tribunal was told that it was not a fair basis to prosecute Goenka with a ban and that all transactions are different in nature and each are absolutely legitimate against business considerations.

“Punit Goenka’s involvement is based merely on conjectures, presumptions and hypothesis; right from the start of the investigation,” his counsel told SAT.

The tribunal was also told that Goenka does not have any control on other Essel Group Companies and that “the decisions taken by other companies, cannot result in an order which penalises him.”

“If this order is not set aside there will be huge repercussions,” the counsel for ZEEL submitted.

In its confirmatory order, SEBI had restricted Goenka and Subhash Chandra from holding any directorship or other key managerial positions in the company and any other organisations.

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e4m-Samsung Ads CTV roundtable to be held in Gurugram today

At the exclusive roundtable, experts will share insights on the theme ‘How to Leverage the Power of Screen’

By e4m Staff | Sep 27, 2023 7:52 AM   |   2 min read

samsung

The exchange4media Group is excited to host the exclusive e4m-Samsung Ads CTV Roundtable in Gurugram today, September 27. In today's competitive marketplace, it is important for advertisers and marketers to understand how to maximize TV budgets and prepare for a larger addressable CTV universe. Marketers now have to consider how incremental reach can help capture viewers across OTT and CTV campaigns and level up their game to stand out from the rest.

At the roundtable, industry heads, digital marketing experts and top leaders from the advertising and marketing world will come together to share insights on the theme ‘How to Leverage the Power of Screen’. The experts will explore the evolving TV landscape, discuss the rise of ad-supported services, and explore how brands are leaning into the power of the screen to create deeper engagement with audiences.

The seasoned professionals will discuss the challenges that agencies and media owners are facing in their business, industry, and market at large. The roundtable will also include discussions on several key topics like what advertisers and marketers expect from CTV in the coming years, how to leverage the power of the screen to curate and tailor their strategies to resonate with the changing trends, measuring business impact in CTV, the challenges in investing more in CTV and more.

Our speakers include Anupam Tripathi, Media Head, Lenskart; Anusha Srinivasan, Digital Media Activations Manager, Reckitt Health, Reckitt India; Archana Aggarwal, VP – Media, Airtel; Bhawna Sikka, Category Head; Oral Health Care, Haleon; Kunal Dhrangadharia, Global Brand Lead, Royal Enfield; Monika Mishra, Director – Marketing, Mobikwik; Sahil Rawal, Vice President - Brand Product Platforms Marketing, Max Life Insurance; Samir Sethi, VP and Head of Brand Marketing, Policybazaar.com; Siya Wadhawan, Senior Brand Manager, boAt Lifestyle and Syed Sibtain Imam, Media Head, Honasa Consumer Ltd (Mamaearth). The discussion will be moderated by Prabhvir Sahmey, Senior Director, Samsung Ads while Abbhishek Chadha, Executive Vice President, North & East, Interactive Avenues will be the co-moderator.

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NDTV gets permission from MIB to launch 3 HD channels

The three high definition channels that received the nod are NDTV 24x7 HD, NDTV India HD and NDTV Profit HD

By e4m Staff | Sep 27, 2023 7:40 AM   |   1 min read

ndtv

New Delhi Television Ltd. (NDTV) has been granted permission from the Ministry of Information and Broadcasting to launch three high-definition (HD) channels.

According to the company's disclosure under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, it said, "This is to inform you that in reference to the application filed by the Company before the Ministry of Information & Broadcasting (MIB), the Company has received a letter dated September 25, 2023 from MIB conveying its intention to grant permission to the Company to uplink and downlink three (3) news and current affairs channels in High Definition namely ‘NDTV 24x7 HD’, ‘NDTV India HD’ and ‘NDTV Profit HD.'

NDTV added that it will inform the stock exchanges of the launch of the said HD channels.

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ICC World Cup 2023: Disney Star onboards IndusInd & Emirates as sponsors on TV

According to sources, around 50-60 advertisers have signed up for the upcoming cricket tournament on TV

By Sonam Saini | Sep 26, 2023 1:22 PM   |   1 min read

Star

Disney Star, the official broadcaster of ICC Cricket World Cup for both TV and digital, has bagged two more sponsorships from IndusInd and Emirates for television.

Highly placed sources have confirmed the news to e4m. According to the sources, over 50 advertisers have signed up for the upcoming marquee tournament and the broadcaster is still in talks with other advertisers.

PhonePe, Mahindra Auto, Coke, MasterCard and Hindustan Unilever are the other big brands that have come on board as sponsors for the tournament.

As earlier reported by exchange4media, the broadcaster is seeking Rs 118-120 crore for co-presenting sponsorships and Rs 80-90 crore for the associate sponsorship. For co-presenting opportunities on Disney+ Hotstar, the broadcaster has set a price tag of Rs 150 crore. Brands eager to get high visibility as "Powered by" sponsors will need to invest Rs 75 crore, while those opting for associate sponsorship will have to allocate Rs 40 crore.

The ICC Men’s Cricket World Cup kicks off on October 5 with a repeat of the 2019 final as England faces New Zealand in Ahmedabad. Across 10 world-class venues, 48 matches will be played in 46 days culminating in the Men’s Cricket World Cup Final on November 19.

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Zee Media to re-register for BARC data

In September 2022, the news broadcaster pulled out of the TV audience measurement system, citing landing page issues

By e4m Staff | Sep 26, 2023 8:39 AM   |   1 min read

Zee

News broadcaster Zee Media Corporation Limited (ZMCL) has decided to register back for BARC data, starting in the week of October 12, according to sources. 

Emphasizing the significance of this collaboration, Abhay Ojha, CEO of Zee Media Corporation Limited, said, "We, at ZMCL, have always valued the integrity and transparency of data. Our decision to rejoin forces with BARC reflects our firm belief in BARC's commitment towards robust data mechanisms and our anticipation of a productive partnership ahead. We remain committed to delivering trustworthy news and content to our viewers and advertisers."

e4m has reached out for an official confirmation but BARC CEO Nakul Chopra wasn’t available to comment on the development at the time of filing this story.

Earlier in September 2022, the news broadcaster pulled out of the TV audience measurement system, citing the landing page issue as a reason for taking such a drastic step.

ZMCL had then said that it had been consistently requesting BARC India to take corrective measures with regard to the landing page issue. The news broadcaster had said that the landing page data should not be included in the final viewership and the duration for counting viewership be increased to 2 minutes.  

ZMCL was the second TV news network after NDTV to pull out channels from BARC.

The media company owns and operates 14 TV news channels apart from 5 digital channels and 17 digital brands.

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Star Plus onboards 14 advertisers for Star Parivaar Awards 2023

Brands such as Dabur, ITC, Emami, Apple, Amazon, Berger Paints and Xiaomi have aligned themselves with the upcoming event

By e4m Staff | Sep 25, 2023 5:12 PM   |   1 min read

star plus

Star Parivaar Awards 2023 has onboarded advertisers like Dabur, ITC, Emami, Apple, Amazon, Berger Paints and Xiaomi.

The awards have attracted 14 advertisers spanning a wide array of categories, including FMCG, Banking, E-commerce, Technology, Mobile Handsets, Insurance, Paints, and Pharma.

“This presents an unparalleled opportunity for brands to connect with their target audience on linear TV and beyond. The event offers a diverse range of in-content integration opportunities, emphasizing its massive associative value," said an industry observer.

The award show is set to be telecast on 1st October, starting 7 PM, on Star Plus and Disney+ Hotstar.

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