synjini-nandi
MTV & Swipe Telecom launch MTV Slash for greater youth connect?blur=25

On-ground launch, hoardings, digital space, experiential marketing & campus ambassadors are being aggressively used to promote the new fablet

Synjini Nandi Jul 12, 2013 8:36 AM

MTV beefs up Sunday with 'Time Out with Imam'?blur=25

The channel has undertaken on-ground activations with autowalas, launched Imamogram app, as well as associated with Swipe 'MTV Slash' fablet to market the show

Synjini Nandi Jul 10, 2013 7:57 AM

TV players eye the burgeoning lifestyle & Bollywood market?blur=25

Increasing market size, digitisation, demand for localised content & innovative advtg opportunities are some of the significant elements egging on this trend

Synjini Nandi Jul 4, 2013 8:39 AM

MTV adopts multi-platform strategy for 'Coke Studio' Season 3?blur=25

The content will be available extensively across media platforms such as iTunes, Nokia Store, music streaming portals, YouTube, Twitter & Facebook

Synjini Nandi Jul 3, 2013 8:19 AM

9X Media further strengthens brand with music video initiative?blur=25

The 'Tung Tucking Ting' music video is being promoted across a large media spread involving radio & digital platforms as well as the 9X Media channels

Synjini Nandi Jun 26, 2013 8:00 AM

SAB TV fortifies brand positioning with new look?blur=25

SAB TV's revamped look aims at showcasing a progressive outlook. Around 60% marketing spends are earmarked for TV promotions

Synjini Nandi Jun 24, 2013 8:14 AM

ICC Champions Trophy clocks decent ratings?blur=25

The India-South Africa match on June 6 garnered a TVR of 1.58 (HSM) & 1.66 (All India), while India-W Indies match clocked 1.77 TVR (HSM) & 1.91 TVR (All India)

Synjini Nandi Jun 21, 2013 8:40 AM

Life OK gets its post-digitisation content strategy right?blur=25

Differentiated content, continuous programming on weekends, reality-based crime shows comprise three significant elements for the channel

Synjini Nandi Jun 20, 2013 12:15 PM

Cannes Lions 2013: India fails to grab metals in Media Lions?blur=25

Out of a total of 257 shortlisted entries, only one entry each from Leo Burnett Mumbai and O&M made it to the shortlist, but it was a no show for India

Synjini Nandi Jun 19, 2013 10:22 AM

Cannes Lions 2013: India fails to grab metals in Media Lions?blur=25

Out of a total of 257 shortlisted entries, only one entry each from Leo Burnett Mumbai and O&M made it to the shortlist, but it was a no show for India

Synjini Nandi Jun 19, 2013 10:22 AM

Cannes Special: Leo Burnett, O&M in Media Lions shortlist from India?blur=25

Leo Burnett’s Coke Studio campaign for Coca-Cola India & O&M's Super Dog Chewy campaign for Lal Pet Products make it to Media Lions shortlist

Synjini Nandi Jun 18, 2013 10:05 AM

Over 20% growth for Fox Traveller, NGC post DAS: Keertan Adyanthaya?blur=25

We do not have a pure subscription-based model & there are no plans as of now to go solo, says the MD, NGC Network India & Fox International Channels

Synjini Nandi Jun 18, 2013 10:03 AM

Cannes Special: Leo Burnett, O&M in Media Lions shortlist from India?blur=25

Leo Burnett’s Coke Studio campaign for Coca-Cola India & O&M's Super Dog Chewy campaign for Lal Pet Products make it to Media Lions shortlist

Synjini Nandi Jun 17, 2013 1:28 PM

Reporter’s Diary: What we know, what have we learnt?blur=25

Reporter Synjini Nandi shares her experience navigating through the broadcast media beat as she completes one year in the industry

Synjini Nandi Jun 1, 2013 7:08 PM

Life OK banks on fiction to beef up 9PM slot with 'Do Dil Ek Jaan'?blur=25

From launching music videos on the digital platform to a strategic audio visual OOH campaign, the channel has gone all out to create buzz for the show

Synjini Nandi May 31, 2013 8:23 PM

Sony TV embarks on extensive digital play for 'Indian Idol Junior'?blur=25

A portal, slew of apps, games and puzzles form part of the digital marketing strategy of the channel, offering users a more customised Idol experience

Synjini Nandi May 30, 2013 8:18 PM

Big Magic, Spark Punjabi introduce fiction to consolidate position?blur=25

As part of the change in programming strategy, RBNL is set to introduce a social drama and a mytho drama with titles tweaked for respective markets

Synjini Nandi May 27, 2013 7:39 PM

Digital drawing eyeballs to youth GECs?blur=25

From increasing original content to curating special content for web & strong digital push, youth-based channels are going all out to increase viewership

Synjini Nandi May 23, 2013 7:42 PM

MTV drives Nano through digital and social?blur=25

'Drive With MTV 2' will enfold live on social media platforms such as Facebook, Twitter, YouTube, Pintrest and Instagram, besides a website

Synjini Nandi May 20, 2013 8:23 PM

Content, mktg, distribution key for Star Movies Action: Kevin Vaz?blur=25

We are very clear on our content strategy, says the Business Head of English Channels, Star Jalsha and Jalsha Movies at STAR India

Synjini Nandi May 17, 2013 7:17 PM