synjini-nandi
MTV & Swipe Telecom launch MTV Slash for greater youth connect

On-ground launch, hoardings, digital space, experiential marketing & campus ambassadors are being aggressively used to promote the new fablet

Synjini Nandi Jul 12, 2013 8:36 AM

MTV beefs up Sunday with 'Time Out with Imam'

The channel has undertaken on-ground activations with autowalas, launched Imamogram app, as well as associated with Swipe 'MTV Slash' fablet to market the show

Synjini Nandi Jul 10, 2013 7:57 AM

TV players eye the burgeoning lifestyle & Bollywood market

Increasing market size, digitisation, demand for localised content & innovative advtg opportunities are some of the significant elements egging on this trend

Synjini Nandi Jul 4, 2013 8:39 AM

MTV adopts multi-platform strategy for 'Coke Studio' Season 3

The content will be available extensively across media platforms such as iTunes, Nokia Store, music streaming portals, YouTube, Twitter & Facebook

Synjini Nandi Jul 3, 2013 8:19 AM

9X Media further strengthens brand with music video initiative

The 'Tung Tucking Ting' music video is being promoted across a large media spread involving radio & digital platforms as well as the 9X Media channels

Synjini Nandi Jun 26, 2013 8:00 AM

SAB TV fortifies brand positioning with new look

SAB TV's revamped look aims at showcasing a progressive outlook. Around 60% marketing spends are earmarked for TV promotions

Synjini Nandi Jun 24, 2013 8:14 AM

ICC Champions Trophy clocks decent ratings

The India-South Africa match on June 6 garnered a TVR of 1.58 (HSM) & 1.66 (All India), while India-W Indies match clocked 1.77 TVR (HSM) & 1.91 TVR (All India)

Synjini Nandi Jun 21, 2013 8:40 AM

Life OK gets its post-digitisation content strategy right

Differentiated content, continuous programming on weekends, reality-based crime shows comprise three significant elements for the channel

Synjini Nandi Jun 20, 2013 12:15 PM

Cannes Lions 2013: India fails to grab metals in Media Lions

Out of a total of 257 shortlisted entries, only one entry each from Leo Burnett Mumbai and O&M made it to the shortlist, but it was a no show for India

Synjini Nandi Jun 19, 2013 10:22 AM

Cannes Lions 2013: India fails to grab metals in Media Lions

Out of a total of 257 shortlisted entries, only one entry each from Leo Burnett Mumbai and O&M made it to the shortlist, but it was a no show for India

Synjini Nandi Jun 19, 2013 10:22 AM

Cannes Special: Leo Burnett, O&M in Media Lions shortlist from India

Leo Burnett’s Coke Studio campaign for Coca-Cola India & O&M's Super Dog Chewy campaign for Lal Pet Products make it to Media Lions shortlist

Synjini Nandi Jun 18, 2013 10:05 AM

Over 20% growth for Fox Traveller, NGC post DAS: Keertan Adyanthaya

We do not have a pure subscription-based model & there are no plans as of now to go solo, says the MD, NGC Network India & Fox International Channels

Synjini Nandi Jun 18, 2013 10:03 AM

Cannes Special: Leo Burnett, O&M in Media Lions shortlist from India

Leo Burnett’s Coke Studio campaign for Coca-Cola India & O&M's Super Dog Chewy campaign for Lal Pet Products make it to Media Lions shortlist

Synjini Nandi Jun 17, 2013 1:28 PM

Reporter’s Diary: What we know, what have we learnt

Reporter Synjini Nandi shares her experience navigating through the broadcast media beat as she completes one year in the industry

Synjini Nandi Jun 1, 2013 7:08 PM

Life OK banks on fiction to beef up 9PM slot with 'Do Dil Ek Jaan'

From launching music videos on the digital platform to a strategic audio visual OOH campaign, the channel has gone all out to create buzz for the show

Synjini Nandi May 31, 2013 8:23 PM

Sony TV embarks on extensive digital play for 'Indian Idol Junior'

A portal, slew of apps, games and puzzles form part of the digital marketing strategy of the channel, offering users a more customised Idol experience

Synjini Nandi May 30, 2013 8:18 PM

Big Magic, Spark Punjabi introduce fiction to consolidate position

As part of the change in programming strategy, RBNL is set to introduce a social drama and a mytho drama with titles tweaked for respective markets

Synjini Nandi May 27, 2013 7:39 PM

Digital drawing eyeballs to youth GECs

From increasing original content to curating special content for web & strong digital push, youth-based channels are going all out to increase viewership

Synjini Nandi May 23, 2013 7:42 PM

MTV drives Nano through digital and social

'Drive With MTV 2' will enfold live on social media platforms such as Facebook, Twitter, YouTube, Pintrest and Instagram, besides a website

Synjini Nandi May 20, 2013 8:23 PM

Content, mktg, distribution key for Star Movies Action: Kevin Vaz

We are very clear on our content strategy, says the Business Head of English Channels, Star Jalsha and Jalsha Movies at STAR India

Synjini Nandi May 17, 2013 7:17 PM