Date-wise News
The Ad Club invites entries for EFFIE 2012

Two new categories i.e. Direct and Best Ongoing Campaign will be included this year

exchange4media Staff Oct 18, 2012 9:07 PM

SOTY targets viewers with contest-based mktg

Stressing on ‘competition’, which is a significant part of the movie, Student of the year has tied up with Tata Nano, Aircel & FedEx to launch varied contests

Synjini Nandi Oct 18, 2012 9:03 PM

Mumbai on track to meet digitisation deadline

While differences exist between Govt & MSO figures, there is optimism amongst all stakeholders on covering lost ground by Nov 1

Abid Hasan Oct 18, 2012 8:45 PM

Billboard of week: WCI’s bold campaign

Women’s Cancer Initiative’s latest effort, featuring Mandira Bedi, for breast cancer awareness in Mumbai grabbed the attention of many…

Priyanka Nair Oct 18, 2012 8:42 PM

Electronics, jewellery, fashion to buoy e-comm spends

Indiatimes Shopping, Crazeal & beStylish are banking on a mix of deals, product line-up & innovation to boost sales in the festive season

Shree Lahiri Oct 18, 2012 8:35 PM

Does FB’s ‘Things that connect’ connect with the TG?

While some experts say that the video does not make them look at Facebook differently, others feel it is beyond a traditional campaign

Saloni Surti Oct 18, 2012 8:28 PM

Karbonn’s whacky multi-tasking ads strike a chord

Karbonn has illustrated the dual core processor peg vividly. Also, it is bizarre in a good way, say creative honchos

Twishy Oct 18, 2012 8:18 PM

Vikatan makes Timepass the in-thing with the youth

The TVC for the new magazine is high on style quotient and execution, but follows a storyline that is all too familiar, say experts

Deepa Balasubramanian Oct 18, 2012 8:01 PM

Coca-Cola unveils new integrated mktg campaign

The Coke and Meals campaign kicks off today; will be leveraged through social media, radio, POS and on-ground initiatives

exchange4media Staff Oct 18, 2012 7:56 PM

Life OK strengthens weekend focus with Ram Leela

The content strategy is to create topical properties with a pre-decided number of episodes

Synjini Nandi Oct 18, 2012 5:20 AM