Date-wise News
Tata Docomo’s new ads take a dig at other telecom operators

The strategy was to bring out just how arbitrarily and unfairly other telecom providers treat customers, shared KS Chakravarthy, NCD, Draft FCB Ulka

Shree Lahiri Apr 12, 2012 2:03 PM

IPL 5: Season scores lowest opening in tourney history

The average rating of 3.76 TVR for the first six IPL matches is lower than all previous seasons

Noor Fathima Warsia Apr 12, 2012 12:04 PM

HT realigns marketing roles

Diptakirti Chaudhuri moves on to become the Head – Strategy & New Businesses, Digital Business; Parveen Gupta is the new Head – Marketing of HT Delhi

exchange4media Staff Apr 12, 2012 11:09 AM

UTV Bindass refreshes its brand identity

UTV Bindass, an Indian youth entertainment brand, is all set to undergo a mega transformation. Taproot India is the force behind the new brand campaign

Priyanka Nair Apr 12, 2012 10:06 AM

UTV Bindass refreshes its brand identity

UTV Bindass, an Indian youth entertainment brand, is all set to undergo a mega transformation. Taproot India is the force behind the new brand campaign

Priyanka Nair Apr 12, 2012 10:06 AM

BCCL elevates Arunabh Das Sharma to President

With this elevation, Arunabh Das Sharma also joins the Bennett, Coleman & Co Ltd (BCCL) board

Noor Fathima Warsia Apr 12, 2012 10:01 AM

IPL’s innovative outdoor strategy

A unique OOH campaign for IPL was initiated in 78 markets; it was executed by MOMS Outdoor Media, the outdoor business of Madison

exchange4media Staff Apr 12, 2012 9:49 AM

Mannapuram Finance consolidates media with Maxus

Maxus was awarded TV and other media, except print, in 2010. Effective June 2012, print too would be in Maxus’ kitty

exchange4media Staff Apr 12, 2012 9:20 AM

Guest Article: Romancing the outdoors

OOH can transform in shape & size to suit needs, can be just advertising or have content too or can be negligibly small to huge, says Hemanth Shah

Hemanth Shah Apr 12, 2012 9:00 AM

Pradeep Gairola joins meritnation.com as COO

Pradeep Gairola has joined meritnation.com as COO post his stint with timesofindia.com; Info Edge (Naukri) has invested Rs 30 cr in the company

exchange4media Staff Apr 12, 2012 8:59 AM

DY Works appoints Ashita Sarin as Senior GM - Marketing

Based in Mumbai, Sarin will work closely with the client servicing and creative teams to manage key clients in India, Singapore, Africa & the Middle East

exchange4media Staff Apr 12, 2012 8:19 AM

Aatanu Chakraborty launches Kettle Communications

Based in Delhi, the integrated marketing communication consultancy will offer services such as advertising, branding, digital communication, among others

exchange4media Staff Apr 12, 2012 8:18 AM