Mannapuram Finance consolidates media with Maxus
Maxus was awarded TV and other media, except print, in 2010. Effective June 2012, print too would be in Maxus’ kitty
Mannapuram Finance has decided to consolidate all media with Maxus India. Prior to this, Maxus was handling television and other media, barring print, for the finance major. The print part of the business was with Lintas Media Group.
The account was split between the two agencies in June 2010. Until then, the complete business was with Lintas Media Group.
Mannapuram officials were not available for comments at the time of filing the report but sources close to the development informed exchange4media that Maxus would begin work on Mannapuram’s print by June 2012.
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