Aatanu Chakraborty launches Kettle Communications
Based in Delhi, the integrated marketing communication consultancy will offer services such as advertising, branding, digital communication, among others
Aatanu Chakraborty, former Executive Creative Director, Hakuhodo Percept, has launched his own agency, called Kettle Communications, to provide integrated marketing communication consultancy to brands across markets. He brings on board experience of more than 22 years, having worked with agencies such as JWT, DDB Mudra, Contract, TBWA Anthem and Triton, to name a few.
Commenting on the reason behind launching Kettle, Chakraborty said, “Kettle Communications’ strategic entry is propelled by the need of developing marketing integration at different levels and degree of various functions. With an increase in global competition, technological advances and more informed customers, it is imperative for businesses to make a powerful impact on target audiences and markets.”
The agency will be based in New Delhi, but plans are on board to establish offices pan-India in the near future. The agency will offer integrated services to brands, including advertising, branding and packaging, brand building, digital communication, retail management, events and activation management, exposition management and MICE (Meetings, Incentives, Conferences and Exhibitions).
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