Date-wise News

Madison World has appointed Gautam Kiyawat as Group CEO, Madison Media. Kiyawat comes from Research in Motion and will join Madison on May 1, 2012

Noor Fathima Warsia 02-April-2012

Madison World has appointed Gautam Kiyawat as Group CEO, Madison Media. Kiyawat comes from Research in Motion and will join Madison on May 1, 2012

Noor Fathima Warsia 02-April-2012

The MEC IPL TV Rating Prediction study suggests that the average viewership for season 5 would be 3.8. Mumbai Indians is predicted to be the most favourite to win the series

exchange4media Staff 02-April-2012

Stark Communication bagged the Agency of the Year Award second time in a row; TCC Chennai came second while Malayala Manorama won the Advertiser of the Year Award

exchange4media Staff 02-April-2012

Ad2c has started its India operations; the announcement coincides with the company’s acquisition of MobiMasta, a mobile marketing agency

Shree Lahiri 02-April-2012

Taking the brand proposition ahead, Kurkure’s new ad campaign banks on the idea that ‘unconventional is exciting in the bold new world’

Shree Lahiri 02-April-2012

DNA held the fifth season of what is popularly known as ‘DNA T20’ amongst top media agencies in Delhi on March 31, 2012

exchange4media Staff 02-April-2012

Zee News has decided to cut down its inventory by 30 per cent. At the same time, it has decided to raise advertisement rates by 40 per cent

Abid Hasan 02-April-2012

After coming up with a series of OOH initiatives for Tata Housing’s various properties, DDB Mudra Max has again helped the brand create buzz in Mumbai and Thane

Priyanka Nair 02-April-2012

Amar Ujala Publications & Chandigarh police, under the aegis of UT Administration, have undertaken a community-connect initiative to support social causes

Abid Hasan 02-April-2012

Generation Einstein, a book on marketing case studies of Indian brands, has been written by Jereon Boschma and co-authored by UTV Bindass; the book to help brand managers

Suraj Ramnath 02-April-2012

India Today Group launches new magazine, Women’s Health, today in New Delhi. It is a sister product of Men’s Health and is published by US-based Rodale

Abid Hasan 02-April-2012

Ad2c has started its India operations; the announcement coincides with the company’s acquisition of MobiMasta, a mobile marketing agency

Shree Lahiri 02-April-2012

STAR has won the broadcast and digital rights of Indian cricket matches, under the aegis of the BCCI, for a period of 2012-2018 at Rs 3851 crore for 96 matches

exchange4media Staff 02-April-2012

Harping on the reality of parents aspiring to send kids to English-medium schools, this trend will continue with the next generation too, states veteran journalist Rahul Dev

Shree Lahiri 02-April-2012

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