FoxyMoron wins digital duties for L’Oreal Paris

The digital medium is a great storytelling platform for a beauty brand, says Manashi Guha of L'Oréal Paris

e4m by Shree Lahiri
Published: Aug 23, 2012 8:32 PM  | 1 min read
FoxyMoron wins digital duties for L’Oreal Paris

FoxyMoron has bagged digital duties of L’Oréal Paris in India.

For a beauty brand such as L’Oreal Paris, the digital medium is a great storytelling platform, observed Manashi Guha, Marketing Manager, L'Oréal Paris.

Commenting on the win, Harshil Karia, Online Strategist, FoxyMoron said, “It’s a huge opportunity for us to do something innovative with a legendary brand. We’ve also got a great canvas to work with. A brand that works in hair care, hair color, skincare and make-up is almost a dream and we’re sure it will always have something meaningful to say online.”

The truly global beauty brand L’Oréal Paris with their signature phrase, ‘Because You’re Worth It’, is meant to inspire each and every woman who wants to embrace her own unique beauty and reinforce her sense of self-worth.

“We are excited to be working with FoxyMoron to evolve and execute our digital strategies for 2012 and beyond,” Guha added.

There are a large number of unique activities planned to optimise L’Oréal Paris’ digital presence.

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