Guest Column: Pratik Gupta, Co-founder, Zoo Media & FoxyMoron writes how COVID-19 has changed consumer behaviour, and how brands must respond

Pratik Gupta Jun 25, 2020 8:58 AM

The mandate entails building the brand's social presence and increasing its market penetration

exchange4media Staff May 27, 2020 11:32 AM

In addition to the video, FoxyMoron has also executed a social media campaign for #CookForOurHeroes

exchange4media Staff May 9, 2020 12:00 AM

By embracing TikTok wholeheartedly, the Indian audience has also declared its love for short form video formats, pushing others to venture into the space. But can the market accommodate more players?

Shikha Paliwal Feb 20, 2020 8:32 AM

Conceptualised by FoxyMoron, the campaign has reached over 2 million users so far

exchange4media Staff Jan 19, 2020 10:00 AM

The account will be serviced by the agency’s Gurugram team

exchange4media Staff Dec 13, 2019 10:43 AM

Conceptualised by FoxyMoron, the campaign features internet sensation Milad Shadrooh, along with actors Manish Paul, Pranitha Subhash and fitness trainer Yasmin Karachiwala

exchange4media Staff Aug 24, 2019 9:15 AM

The mandate entails strengthening the brand’s digital presence by building a distinct online personality and highlighting product offerings

exchange4media Staff Oct 18, 2018 12:51 PM

The digital campaign moulded by FoxyMoron will be seen across the brand’s social media platforms including Facebook, Instagram and LinkedIn.

exchange4media Staff Oct 8, 2018 1:41 PM

The Distinguished Gentleman’s Ride is held in 600+ cities across 95 countries with dapperly-dressed folk riding classic and vintage styled bikes to raise awareness and funds for prostate cancer research and male suicide prevention.

exchange4media Staff Sep 29, 2018 4:00 PM

Leading agencies such as The Glitch and Foxymoron have launched their own content studios, which will liaise with brands and content creators

Venkata Susmita Biswas Sep 14, 2018 8:59 AM

Experts from FoxyMoron, WorldWide Media, Zirca Digital Solutions, White Rivers Media talk about the need for an effective means of distribution to reach the audience

Misbaah Mansuri Aug 30, 2018 8:40 AM

A total of 108 entries have been shortlisted for Audacity e4m Indian Content Marketing Awards 2018

Pallavi Borkar Aug 23, 2018 8:59 AM

Experts from FoxyMoron, WittyFeed and Zirca Digital Solutions tell us how brands are focusing on providing relevant and useful content to audiences instead of merely pitching products or services

Misbaah Mansuri Aug 9, 2018 8:58 AM

IMPACT from the exchange4media Group launches the first edition of its ‘40 Under Forty’ list to recognise extraordinary achievers who are 40 years of age and below in the Indian Media, Marketing and Advertising industry

exchange4media Staff Aug 8, 2018 8:55 AM

Industry experts who spoke to exchange4media feel that the spot scores on the craft level and gets the point across in a humorous way

Misbaah Mansuri Jul 18, 2018 8:52 AM

Founder, Creative Director, Cartwheel Creative Consultancy on Kotak Mahindra Bank's latest ad promoting the brand’s digital bank service 811

Misbaah Mansuri Jul 2, 2018 8:59 AM

In a series of YouTube videos, Somvati Mahawar offered tea to her social media friends saying, “Hello friends! Goodmorning. Chai pee lo. Theek hai friends. Apne pee li? and became an instant star

Misbaah Mansuri Jun 29, 2018 9:00 AM

The agency will be involved in the strategy, content creation and design across all social media platforms of Orient Bell, as well as SEO and website development.

exchange4media Staff Jun 21, 2018 10:52 AM

Industry experts contend that the allure lies in how the piece of content weaves a narrative which is genuine rather than something made up because Ford belongs in the story.

Misbaah Mansuri Jun 15, 2018 8:58 AM