Date-wise News
OTOAI hands digital mandate to Internet Moguls

Internet Moguls to handle the online marketing activities of OTOAI. It will also promote and maintain the association’s website

Shree Lahiri May 1, 2012 9:00 PM

ZenithOptimedia to deliver ‘Live RoI’

The objective of the new proposition, Live RoI, is to provide real-time solutions to clients

Deepika Bhardwaj May 1, 2012 8:24 PM

Blue Digital Media launches incubation centre for start-ups

The digital marketing company has allocated Rs 5 lakh for Q1 FY13 and is looking to invest in about four ideas in the first year of operation of the centre

Shanta Saikia May 1, 2012 8:23 PM

Bang in the Middle enters advertising world

Started in 2011 as an in-house creative division of iYogi, Bang in the Middle today announced that it is now an independent agency

Pallavi Srivastava May 1, 2012 8:21 PM

Guest article: The new and improved Goafest

Vinod D’Sa, Creative Director, Saatchi & Saatchi, Mumbai gives a first-hand account of the new happenings at Goafest 2012

Vinod D’Sa May 1, 2012 8:18 PM

Guest article: The new and improved Goafest

Vinod D’Sa, Creative Director, Saatchi & Saatchi, Mumbai gives a first-hand account of the new happenings at Goafest 2012

Vinod D’Sa May 1, 2012 8:18 PM

Restructuring at Colors

The channel has reorganised its programming team with weekend & weekday focus. Sales team is restructured on the basis of clients & markets

exchange4media Staff May 1, 2012 8:03 PM

What went behind Gillette Mach 3’s W.A.L.S?

In the e4m series, MediaCom Global Award Winners, this week the deliberation is on Gillette’s Women Against Lazy Stubble...

exchange4media Staff May 1, 2012 8:02 PM

Disney appoints Design Stack as creative agency

Prior to this, Contract Advertising was handling the off-air publicity and promotional campaigns for the three Disney channels

exchange4media Staff May 1, 2012 7:52 PM

Enamor appoints Madison Media as its media AoR

Madison Media won the account in a multi-agency pitch; the agencies that participated in the pitch were Maxus, OMD and RK Swamy Media

exchange4media Staff May 1, 2012 7:49 PM

Lintas Initiative wins Meritnation’s media mandate

Pavan Chauhan, CEO, Meritnation has confirmed the development to exchange4media

exchange4media Staff May 1, 2012 7:10 PM

Zee News launches water awareness campaign

Zee News set up the second edition of its ‘Saaf Pani Swastha Bharat’ initiative to draw attention to the issue of water crisis

exchange4media Staff May 1, 2012 1:14 AM