Restructuring at Colors

The channel has reorganised its programming team with weekend & weekday focus. Sales team is restructured on the basis of clients & markets

e4m by exchange4media Staff
Updated: May 1, 2012 8:03 PM
Restructuring at Colors

In a bid to further enhance its focus on servicing its clients, Colors has reorganised its sales team in two specialised verticals on the basis of clients and markets. Mumbai and Delhi, given the size of the markets, have been split vertically on the basis of clients, thereby creating a Mumbai 1 & Mumbai 2 team and similarly for Delhi as Delhi 1 and Delhi 2.

The teams will be headed on a national level by Pavithra Kumar, who will be heading Mumbai 1 & Delhi 1 with additional responsibility of the southern market. Similarly Pritesh Magodia will handle Mumbai 2 & Delhi-2 with additional responsibility of the East region. The teams below across markets have been structures along these lines.

Both Pavithra Kumar and Pritesh Magodia will report to the channel’s EVP – Sales, Simran Hoon.

Explaining the thought process behind the sales restructuring, Raj Nayak, CEO, Colors, explained, “The objective is to approach our clients in a very focussed manner and ensure they get personalised service. We want our sales teams to be an extension of our clients marketing team and felt this approach will bring a better understanding of the clients’ needs, so that we are able to offer a customised solution to them.”

The channel has also announced the appointment of Manisha Sharma as the Weekend Programming Head. Starting May 1 2012, Sharma will work along with the Weekday Programming Head, Prashaant Bhatt to manage the entire portfolio of fiction and nonfiction content on Colors. As part of this new role, Sharma will be solely responsible for the shows that air on weekends. Both Bhatt and Sharma will report to Nayak.

The realignment and the structural changes have been set up keeping in mind the need to strengthen the entire week, bringing in concentrated effort towards developing content. This move will bring about more attention on building the channel ahead.

Nayak commented, “Given Manisha’s vast experience and thorough knowledge of the industry, I am sure she will bring in the edge and experience in taking weekend programming to a new level. With this dynamic combination of Prashant managing the weekday programming and Manisha taking charge of weekends, we are hoping to make sure that COLORS is a strong player throughout the week and, through this realignment equal focus will be laid on both – weekday and weekend.”

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