Zee News launches water awareness campaign

Zee News set up the second edition of its ‘Saaf Pani Swastha Bharat’ initiative to draw attention to the issue of water crisis

e4m by exchange4media Staff
Updated: May 1, 2012 1:14 AM
Zee News launches water awareness campaign

Zee News took up an initiative to set up a campaign to draw attention to the issue of water crisis. It is launching the second edition of its ‘Saaf Pani Swastha Bharat’ initiative; an attempt to educate the masses about the importance of clean water and the need to conserve it.

 

Scheduled to launch today, the campaign will not only sensitise people about the shortage of pure water faced across the world, but also educate them on ways to save it by telecast of educational TVCs and informative programming on tips to save water. Other conventional medium such as print, radio, etc. will also be put to use in addition to online and other popular social media forms.

 

“Both water crisis and water borne diseases continue to pose a serious threat. For the second year, we shall endeavour to spread awareness about these threats and generate public response by inspiring them to act,” said Rohit Kumar, Marketing Head, Zee News.

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