Date-wise News
ITC launches a 6-week TV campaign for Classmate?blur=25

ITC is spending 50 per cent on TV, 25 per cent on digital and social media marketing and 25 per cent on radio and other media to market Classmate

exchange4media Staff Jul 2, 2012 10:34 PM

Ad Review: Cloning not cool, says ITC Classmate?blur=25

In times when parents want their kids to become superstars, ITC Classmate is urging to recognise the ‘first’ in them rather than make them a clone of someone

Deepika Bhardwaj Jul 2, 2012 9:48 PM

Watch TV without a set top box – DDB is here?blur=25

Direct Digital Broadcast (DDB) to help receive digital signals without the need of any set top box, providing a clear and bright HD viewing experience

exchange4media Staff Jul 2, 2012 8:12 PM

Scarecrow wins Rs 20 cr Danone ac; 4th win in a week?blur=25

The account was won post a multi-agency pitch held in Mumbai. The agency also bagged Religare, Justbooks and Emami accounts last week

exchange4media Staff Jul 2, 2012 7:50 PM

Bollywood premieres back on movie channels?blur=25

In reversal of the recent trend of showcasing new movies on GECs, networks are returning focus on movie channels to strengthen its position & increase brand recall

Synjini Nandi Jul 2, 2012 7:48 PM

Video: The future lies in emerging markets?blur=25

Marketers, brand strategists, & media planners talk about how emerging markets in India present golden opportunity for growth in the coming times

Deepika Bhardwaj Jul 2, 2012 7:35 PM

Dainik Bhaskar showcases best print ads of 2011?blur=25

Mosaic, a book launched by Dainik Bhaskar, features some of the finest works done in the print domain, including a number of Cannes shortlists

Synjini Nandi Jul 2, 2012 7:10 PM

Naresh Chahal quits IBF, joins MSM?blur=25

Chahal has joined Multi Screen Media as Vice President, Head of Corporate Affairs. He reports to General Counsel Ashok Nambisan and CEO Manjit Singh

Abid Hasan Jul 2, 2012 7:05 PM

Literacy of women leading to growth of FMCG in Bihar?blur=25

Increase in literacy levels of women in Bihar is responsible for the growth of FMCG in the state, says Satyajit Sen, CEO, ZenithOptimedia

exchange4media Staff Jul 2, 2012 7:04 PM

Emerging markets in India growing at 60% for Canon?blur=25

Canon has witnessed growth of 60 per cent in emerging markets, while top cities have grown 15 per cent, says Alok Bharadwaj, Sr VP, Marketing, Canon India

Shree Lahiri Jul 2, 2012 7:00 PM

PRSI Kolkata elects Narendra Ranjan Mukerje as Chairman?blur=25

The Public Relations Society Of India, Kolkata Chapter has unanimously elected&nbsp; Narendra Ranjan Mukerje as Chairman and Rajendra Khandelwal as Vice Chairman<br /> <br /> &nbsp;

exchange4media Staff Jul 2, 2012 2:45 AM

<b>Harshad Jain</b>, Business Head – Radio and Entertainment, HT Media?blur=25

There have been a lot of conventional companies and categories advertising on radio. Sports has become a very big category – whether it is IPL or any other major sports activities. Also, petroleum companies such as BPCL and Reliance have joined the radio bandwagon. Moreover, car rentals and a lot of service related products are looking at radio. All this clearly points that radio is fast becoming a medium of choice.

exchange4media Staff Jul 2, 2012 12:00 AM