Date-wise News
No media can survive without ads: Experts

PHD Chambers of Commerce’s Sandeep Marwah traces the growth of media and how it has emerged as an effective platform for advertisers over the years

Shree Lahiri Oct 6, 2012 11:05 PM

Percept brings Sunburn music festival to Noida

Sunburn Festival, Asia’s premiere electronic dance music festival, is all set to rock Noida on October 7. Radio Mirchi is the radio partner

exchange4media Staff Oct 6, 2012 10:05 PM

Zovi ropes in Manish Chopra as CEO

Chopra comes with an experience of 20 years and has had stints with organisations such as Microsoft, Oracle and PricewaterhouseCoopers

exchange4media Staff Oct 6, 2012 9:51 PM

Guest Column: Lessons in simplicity & planning

Vishakha Singh, Exec Director, Aurora Comms, shares her experience visiting world’s leading tech firms such as Twitter, Microsoft, Facebook and more

Vishakha Singh Oct 6, 2012 9:11 PM

TVS appoints Dentsu Comm for Wego

Dentsu Communications will be responsible for campaign planning and creative executions for Wego brand of scooters across TV and print mediums

exchange4media Staff Oct 6, 2012 8:58 PM

Reporter’s Diary: Deo ads abuse the ‘modern’ woman

These advertisements not only promote and incorrect notion, but unknowingly create stereotypes about the evolving women in the country

Saloni Surti Oct 6, 2012 8:48 PM

Zee Studio redefines prime time with blockbusters

The channel has shifted its prime time slot to 10.30 pm and has strategised a multi-media marketing campaign to promote its new properties

exchange4media Staff Oct 6, 2012 8:40 PM

Top developments of the week

Read all the action in the Indian media, advertising and marketing industry in this week&rsquo;s news roundup<br /> &nbsp;

exchange4media Staff Oct 6, 2012 6:49 PM