Percept brings Sunburn music festival to Noida

Sunburn Festival, Asia’s premiere electronic dance music festival, is all set to rock Noida on October 7. Radio Mirchi is the radio partner

e4m by exchange4media Staff
Updated: Oct 6, 2012 10:05 PM
Percept brings Sunburn music festival to Noida

Sunburn Festival, Asia’s premiere electronic dance music (EDM) festival, is all set to rock Noida on October 7, 2012. Organised by Percept Ltd, the Festival has been held every year since 2007 and has been attracting more than 100,000 people every year.

Sunburn Noida will be held at the Unitech Golf Course & Country Club and will have ‘Carnival – Wear your Sunburn Look’ as its central celebration theme.

Shailendra Singh, Joint Managing Director, Percept Ltd, said, “Sunburn, in its 6th year, is the only Indian entertainment property with a fan base that spreads across the country. Nothing except cricket and Bollywood has ever brought together people from varied backgrounds. Sunburn will mark the beginning of the festival season every year in India.”

Meanwhile, Radio Mirchi has partnered with Sunburn Noida. The station will bring the excitement, the frenzy and the music live on the station on Sunday, October 7 all through the day.

On partnering the Festival, Sachin Tagra, Senior Vice President, Radio Mirchi, said, “Radio Mirchi is proud to announce its affiliation with Sunburn Noida 2012. Being the radio partner, we will air all the thrilling and exhilarating events from the venue live on air.”

This year, popular DJ Afrojack will make his debut performance in India with Sunburn Noida. Also performing will be DJs Pearl, Arjun Waghale, Nishant, Ash Roy and Mash, among many others.

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