Zee Studio redefines prime time with blockbusters

The channel has shifted its prime time slot to 10.30 pm and has strategised a multi-media marketing campaign to promote its new properties

e4m by exchange4media Staff
Updated: Oct 6, 2012 8:40 PM
Zee Studio redefines prime time with blockbusters

Zee Studio has donned a new primetime block starting from October 2012. The English movie channel has shifted its prime time block to 10.30 pm with properties like High Octane Nights, Super Fridays, After Dark - Halloween Special and The One Movie You Must Watch.

As part of the revamp, Zee Studio’s customised properties will help the channel gain viewership across the country. The new schedule brings together the best of blockbusters at the right time.

Zee Studio has strategised a major marketing campaign to promote these properties, which encompasses multiple verticals like TV, OOH, social media platforms and BTL to enhance awareness. As a heavy push on online mediums – true view ads on YouTube, social media thrust through innovative applications and contests on Facebook and Twitter have been designed. Zee Studio has sketched out a promotional TV campaign on and off the network.

As part of High Octane Nights, Zee Studio has lined up adventure-action movies such as ‘The Bourne Ultimatum’, ‘The Incredible Hulk’, ‘Alice in Wonderland’ and many more.

Super Fridays will bring in movies that mark their debut on Zee Studio screens, including Oscar winner ‘Broke Back Mountain’, among others.

October being the ‘Halloween Month’, Zee Studio’s property, After Dark, will feature thrillers such as ‘Psycho’, ‘Van Helsing’, ‘The Sixth Sense’, and ‘Unborn’.

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