Date-wise News

Broadcasters believe that the cap of 12 minutes will drastically impact businesses and that it should not have been made effective ahead of digitisation

Noor Fathima Warsia 15-May-2012

The Colors’ flagship show becomes the longest running show on television at present

exchange4media Staff 15-May-2012

P&G’s ‘Thank you Mom’ campaign to increase consumer engagement; gives customers a chance to win a two carat diamond for their mother by buying P&G products

Priyanka Mehra 15-May-2012

Big FM has partnered with Western Railways for its ‘Safety manao, life banao’ campaign to educate people who resort to dangerous local train commute

Suraj Ramnath 15-May-2012

The company’s AR initiative brings to life the ‘devil and insurance agent’ – the latest TVC characters. It pushes people to protect themselves by fighting the devil

Shree Lahiri 15-May-2012

Riding the IPL wave, Parle Agro’s Hippo engages with consumers on social media with digital campaign Indian Food League

Priyanka Nair 15-May-2012

Starcom MediaVest Group’s Digital arm appoints Sharon Aneja and Gautham Ram Pingali

exchange4media Staff 15-May-2012

Starcom MediaVest Group’s Digital arm appoints Sharon Aneja and Gautham Ram Pingali

exchange4media Staff 15-May-2012

Reduction in turnover from regional and south programming has hit Balaji Telefilms’ income from operations. The company has reported a negative EBITDA

exchange4media Staff 15-May-2012

Nescafe’s high visibility outdoor campaign has been executed by Posterscope; various OOH medium have been used to tap key markets

Priyanka Nair 15-May-2012

States MSOs cannot demand placement charges & will have to display all channels of a genre together in the Electronic Programme Guide

Noor Fathima Warsia 15-May-2012

Shah teams up with existing Co-founder Deven Dharamdasani and will be involved in setting and scaling up Seventynine’s mobile business

exchange4media Staff 15-May-2012

Apart from reiterating 12 mins ad cap in a clock hour, TRAI has drawn out clauses such as no part screen or drop down ads

Noor Fathima Warsia 15-May-2012

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