Date-wise News
Broadcast associations likely to oppose TRAI’s cap on ads?blur=25

Broadcasters believe that the cap of 12 minutes will drastically impact businesses and that it should not have been made effective ahead of digitisation

Noor Fathima Warsia May 15, 2012 9:26 PM

‘Balika Vadhu’ completes 1000 episodes?blur=25

The Colors’ flagship show becomes the longest running show on television at present

exchange4media Staff May 15, 2012 9:00 PM

P&G India leverages global campaign to reach out to consumers?blur=25

P&G’s ‘Thank you Mom’ campaign to increase consumer engagement; gives customers a chance to win a two carat diamond for their mother by buying P&G products

Priyanka Mehra May 15, 2012 8:52 PM

Big FM gives Mumbaikars lessons on safe train travel?blur=25

Big FM has partnered with Western Railways for its ‘Safety manao, life banao’ campaign to educate people who resort to dangerous local train commute

Suraj Ramnath May 15, 2012 8:50 PM

Max New York Life prompts people to destroy the devil?blur=25

The company’s AR initiative brings to life the ‘devil and insurance agent’ – the latest TVC characters. It pushes people to protect themselves by fighting the devil

Shree Lahiri May 15, 2012 8:48 PM

Hippo takes the social media route?blur=25

Riding the IPL wave, Parle Agro’s Hippo engages with consumers on social media with digital campaign Indian Food League

Priyanka Nair May 15, 2012 8:46 PM

SMG Digital strengthens operations?blur=25

Starcom MediaVest Group’s Digital arm appoints Sharon Aneja and Gautham Ram Pingali

exchange4media Staff May 15, 2012 8:42 PM

SMG Digital strengthens operations?blur=25

Starcom MediaVest Group’s Digital arm appoints Sharon Aneja and Gautham Ram Pingali

exchange4media Staff May 15, 2012 8:42 PM

Balaji Telefilms Q4 income down 11 per cent?blur=25

Reduction in turnover from regional and south programming has hit Balaji Telefilms’ income from operations. The company has reported a negative EBITDA

exchange4media Staff May 15, 2012 8:27 PM

Nescafe rolls out summer OOH campaign?blur=25

Nescafe’s high visibility outdoor campaign has been executed by Posterscope; various OOH medium have been used to tap key markets

Priyanka Nair May 15, 2012 8:26 PM

TRAI clarifies on carriage fee?blur=25

States MSOs cannot demand placement charges & will have to display all channels of a genre together in the Electronic Programme Guide

Noor Fathima Warsia May 15, 2012 8:15 PM

Seventynine brings on board Chirag Shah as Co-founder?blur=25

Shah teams up with existing Co-founder Deven Dharamdasani and will be involved in setting and scaling up Seventynine’s mobile business

exchange4media Staff May 15, 2012 6:26 PM

TRAI limits TV ad time to 12 mins/hr?blur=25

Apart from reiterating 12 mins ad cap in a clock hour, TRAI has drawn out clauses such as no part screen or drop down ads

Noor Fathima Warsia May 15, 2012 5:29 AM