Date-wise News
Broadcast associations likely to oppose TRAI’s cap on ads

Broadcasters believe that the cap of 12 minutes will drastically impact businesses and that it should not have been made effective ahead of digitisation

Noor Fathima Warsia May 15, 2012 9:26 PM

‘Balika Vadhu’ completes 1000 episodes

The Colors’ flagship show becomes the longest running show on television at present

exchange4media Staff May 15, 2012 9:00 PM

P&G India leverages global campaign to reach out to consumers

P&G’s ‘Thank you Mom’ campaign to increase consumer engagement; gives customers a chance to win a two carat diamond for their mother by buying P&G products

Priyanka Mehra May 15, 2012 8:52 PM

Big FM gives Mumbaikars lessons on safe train travel

Big FM has partnered with Western Railways for its ‘Safety manao, life banao’ campaign to educate people who resort to dangerous local train commute

Suraj Ramnath May 15, 2012 8:50 PM

Max New York Life prompts people to destroy the devil

The company’s AR initiative brings to life the ‘devil and insurance agent’ – the latest TVC characters. It pushes people to protect themselves by fighting the devil

Shree Lahiri May 15, 2012 8:48 PM

Hippo takes the social media route

Riding the IPL wave, Parle Agro’s Hippo engages with consumers on social media with digital campaign Indian Food League

Priyanka Nair May 15, 2012 8:46 PM

SMG Digital strengthens operations

Starcom MediaVest Group’s Digital arm appoints Sharon Aneja and Gautham Ram Pingali

exchange4media Staff May 15, 2012 8:42 PM

SMG Digital strengthens operations

Starcom MediaVest Group’s Digital arm appoints Sharon Aneja and Gautham Ram Pingali

exchange4media Staff May 15, 2012 8:42 PM

Balaji Telefilms Q4 income down 11 per cent

Reduction in turnover from regional and south programming has hit Balaji Telefilms’ income from operations. The company has reported a negative EBITDA

exchange4media Staff May 15, 2012 8:27 PM

Nescafe rolls out summer OOH campaign

Nescafe’s high visibility outdoor campaign has been executed by Posterscope; various OOH medium have been used to tap key markets

Priyanka Nair May 15, 2012 8:26 PM

TRAI clarifies on carriage fee

States MSOs cannot demand placement charges & will have to display all channels of a genre together in the Electronic Programme Guide

Noor Fathima Warsia May 15, 2012 8:15 PM

Seventynine brings on board Chirag Shah as Co-founder

Shah teams up with existing Co-founder Deven Dharamdasani and will be involved in setting and scaling up Seventynine’s mobile business

exchange4media Staff May 15, 2012 6:26 PM

TRAI limits TV ad time to 12 mins/hr

Apart from reiterating 12 mins ad cap in a clock hour, TRAI has drawn out clauses such as no part screen or drop down ads

Noor Fathima Warsia May 15, 2012 5:29 AM