Date-wise News
BMW’s first ‘made in India, for India’ campaign

The BMW 3 Series campaign integrates TV, print, digital & OOH advertising with mall activations, road shows and dealership events

Shree Lahiri Sep 13, 2012 10:57 PM

Apex Integrated Marketing ropes in Rizwan Solkar

As Buying Head, Solkar will spearhead all buying and planning functions for the Western region

exchange4media Staff Sep 13, 2012 8:31 PM

Billboard of the week: Amul’s tribute to Dr V Kurien

Ashwini Deshpande of Elephant Design speaks to exchange4media on the billboard that, acc to her, made a mark this week

Priyanka Nair Sep 13, 2012 8:29 PM

Why Google is high on ‘Let’s Go Mo’

The new offering will help Indian businesses optimise the mobile user experience, says Google

Saloni Surti Sep 13, 2012 8:22 PM

Quick 5 with Neelesh Misra on the art of storytelling

In the milieu of bollywoodisation of content, Misra speaks on his experience of reviving storytelling on FM radio

Saloni Surti Sep 13, 2012 7:58 PM

No ambush mktg during T20 World Cup: ICC

ICC will take legal action against radio stations and brands resorting to unlicensed commercial exploitation of its proprietary content

exchange4media Staff Sep 13, 2012 7:44 PM

ZEE launches Arabic GE for Middle East

“After the success of Zee Aflam, the new channel, Zee Alwan, will help further enhance ZEE’s global reach,” says Punit Goenka, MD and CEO, ZEE

exchange4media Staff Sep 13, 2012 7:36 PM

9XO launches online destination for international music

This is the second online store by 9X Media Group, which had earlier launched a Bollywood music store for 9XM

exchange4media Staff Sep 13, 2012 7:12 PM

DDB Mudra bags Carrier Midea India biz

The agency will work on the full-fledged launch of the Midea brand in the country. The win comes on the back of a multi-agency pitch

exchange4media Staff Sep 13, 2012 7:09 PM

Black Pencil adds brand Panasonic to its kitty

The win comes in the wake of a multi-agency pitch. Industry sources peg the business in the vicinity of Rs 20 crore

Priyanka Mehra Sep 13, 2012 7:09 PM

The Ultimate Fighting Championship partners with Six

Sony Six is now the home of the world’s premier mixed martial arts sport in India. ‘The Ultimate Fighter: India’ is confirmed for 2013

exchange4media Staff Sep 13, 2012 7:07 PM

Self-regulation, measurement high on radio players’ agenda

Focus to also be on ad outstanding control, brand building of radio and setting up a full-time copyright board, decides radio industry body AROI

Saloni Surti Sep 13, 2012 6:55 PM

Vriti Infocom ropes in Anil Pande as CEO

Anil Pande says he looks forward to working with Vriti’s growing Enterprise and Retail customer base

exchange4media Staff Sep 13, 2012 6:46 PM

GE India appoints Rachana Panda as Director, Corp Comm

As a member of the GE India leadership team, Panda will work across all the businesses of GE in India and collaborate with the global teams

exchange4media Staff Sep 13, 2012 12:54 AM

Jabong to announce creative partner in two weeks

The brand had called for a pitch in mid August; it saw participation from six agencies

Shree Lahiri Sep 13, 2012 12:45 AM