Date-wise News
BMW’s first ‘made in India, for India’ campaign?blur=25

The BMW 3 Series campaign integrates TV, print, digital & OOH advertising with mall activations, road shows and dealership events

Shree Lahiri Sep 13, 2012 10:57 PM

Apex Integrated Marketing ropes in Rizwan Solkar?blur=25

As Buying Head, Solkar will spearhead all buying and planning functions for the Western region

exchange4media Staff Sep 13, 2012 8:31 PM

Billboard of the week: Amul’s tribute to Dr V Kurien?blur=25

Ashwini Deshpande of Elephant Design speaks to exchange4media on the billboard that, acc to her, made a mark this week

Priyanka Nair Sep 13, 2012 8:29 PM

Why Google is high on ‘Let’s Go Mo’?blur=25

The new offering will help Indian businesses optimise the mobile user experience, says Google

Saloni Surti Sep 13, 2012 8:22 PM

Quick 5 with Neelesh Misra on the art of storytelling?blur=25

In the milieu of bollywoodisation of content, Misra speaks on his experience of reviving storytelling on FM radio

Saloni Surti Sep 13, 2012 7:58 PM

No ambush mktg during T20 World Cup: ICC?blur=25

ICC will take legal action against radio stations and brands resorting to unlicensed commercial exploitation of its proprietary content

exchange4media Staff Sep 13, 2012 7:44 PM

ZEE launches Arabic GE for Middle East?blur=25

“After the success of Zee Aflam, the new channel, Zee Alwan, will help further enhance ZEE’s global reach,” says Punit Goenka, MD and CEO, ZEE

exchange4media Staff Sep 13, 2012 7:36 PM

9XO launches online destination for international music?blur=25

This is the second online store by 9X Media Group, which had earlier launched a Bollywood music store for 9XM

exchange4media Staff Sep 13, 2012 7:12 PM

DDB Mudra bags Carrier Midea India biz?blur=25

The agency will work on the full-fledged launch of the Midea brand in the country. The win comes on the back of a multi-agency pitch

exchange4media Staff Sep 13, 2012 7:09 PM

Black Pencil adds brand Panasonic to its kitty?blur=25

The win comes in the wake of a multi-agency pitch. Industry sources peg the business in the vicinity of Rs 20 crore

Priyanka Mehra Sep 13, 2012 7:09 PM

The Ultimate Fighting Championship partners with Six?blur=25

Sony Six is now the home of the world’s premier mixed martial arts sport in India. ‘The Ultimate Fighter: India’ is confirmed for 2013

exchange4media Staff Sep 13, 2012 7:07 PM

Self-regulation, measurement high on radio players’ agenda?blur=25

Focus to also be on ad outstanding control, brand building of radio and setting up a full-time copyright board, decides radio industry body AROI

Saloni Surti Sep 13, 2012 6:55 PM

Vriti Infocom ropes in Anil Pande as CEO?blur=25

Anil Pande says he looks forward to working with Vriti’s growing Enterprise and Retail customer base

exchange4media Staff Sep 13, 2012 6:46 PM

GE India appoints Rachana Panda as Director, Corp Comm?blur=25

As a member of the GE India leadership team, Panda will work across all the businesses of GE in India and collaborate with the global teams

exchange4media Staff Sep 13, 2012 12:54 AM

Jabong to announce creative partner in two weeks?blur=25

The brand had called for a pitch in mid August; it saw participation from six agencies

Shree Lahiri Sep 13, 2012 12:45 AM