Thirteen primetime dailies were axed in 2012 on the top four channels alone, 25 per cent of which were lesser than six months old

Noor Fathima Warsia Sep 6, 2012 9:38 PM

As per the partnership, two-minute capsules of CNBC’s show ‘Informed Investors’ will be played on Radio Whiskey

Saloni Surti Sep 6, 2012 9:08 PM

Creating efficient models to increase reach, driving loyalty & building trust are challenges that need to addressed immediately, say experts

Shree Lahiri Sep 6, 2012 9:03 PM

The Managing Director of Vizeum India speaks on how the accolade helps the agency further in its growth pursuit

exchange4media Staff Sep 6, 2012 8:53 PM

Media, telecom, retail, FMCG and BSFI sectors were the highest OOH spenders in Mumbai during August 2012

Priyanka Nair Sep 6, 2012 8:49 PM

The latest offering, ‘Honge Judaa Na Hum’, will directly compete with Star Plus’ ‘Diya Aur Baati Hum’, Colors’ ‘Chhal Sheh Aur Maat’ and Zee TV’s ‘Pavitra Rishta’

Synjini Nandi Sep 6, 2012 8:42 PM

The solution is for brands seeking to launch and maintain a professional, effective retail presence on the internet

exchange4media Staff Sep 6, 2012 8:38 PM

Sen has been with the Grey family for over 20 years. In his new role, he reports to Loh Wei Ping of Grey Group APAC & Jishnu Sen of Grey Group India

exchange4media Staff Sep 6, 2012 7:38 PM

In its third year, the event is a day jam packed with fresh ideas and live music. Theme for 2012 is ‘Be The Best You’

exchange4media Staff Sep 6, 2012 7:00 PM

MEC’s estimate of KBC's opening rating is 5.4 TVR for the SEC ABC 15+, in the All India market; last season saw opening TVR of 4.9

exchange4media Staff Sep 6, 2012 6:57 PM

The show, ‘Zindagi Abhi Baaki Hai’, will be a three-part series that will be simulcast on MTV India

exchange4media Staff Sep 6, 2012 6:37 PM

Cheil Worldwide SW Asia has brought on board Vikas Khanna as Head – Activations; Rajesh Bhatia as Head – Interactive; and Manish Shukla as Head of Retail

exchange4media Staff Sep 6, 2012 3:21 AM

Sounds familiar? Long-term outdoor campaigns at specific locations have helped brands create landmarks over the years

Priyanka Nair Sep 6, 2012 1:48 AM