Quick Five with S Yesudas on Vizeum’s first EMVIE
The Managing Director of Vizeum India speaks on how the accolade helps the agency further in its growth pursuit
Vizeum India has won its first EMVIE award. The accolade that holds high regard in the Indian advertising community, especially for media agencies and advertisers, has in fact not really made its way to the Aegis group per se. But for S Yesudas, Manging Director – India Subcontinent, Vizeum, on one hand EMVIE is an award that will further help the agency but on the other hand it is also a sign of the growth pace the agency has targeted and achieved.
How does it feel to take home an EMVIE award?
Our first EMVIE is an indicator that Vizeum has a magic wand that builds clients’ brands and businesses. We are a three-year old agency that started without any global alignments. Vizeum today has a bank of 40 clients, each believed to be its ambassador. Thirty per cent of our revenue last year came from referral businesses wherein our own clients referred us to others. The metal at EMVIES is an industry recognition of our work.
How has the agency’s run been so far?
The going so far has been very good for us. I launched Vizeum as the first employee in the company (V001) and I consider myself quite fortunate to have been able to sell my dream of the actual role media specialists could play to a bunch of people who decided to chuck their cushy jobs in other ‘large’ agencies as well as clients who saw merit in moving their businesses to Vizeum from other ‘established’ players. They have all been clients and team members since then, while we kept adding more. One basic element that gets nurtured in Vizeum is ‘hunger’ – hunger to always do more, in all aspects of ours and our clients’ business. We are entrepreneurial by nature and quite non-traditional in our approach.
How is Vizeum helping clients reap benefits of the social phenomenon?
People are embracing the social culture in a big way. The communication paradigm has moved from dialogues to discussions, and search had moved to discovery. Many consumers need to discuss for others to discover. We help our clients’ brands capitalise on this trend by focusing on meaningful customer interactions which are not purely transaction lead. Our service ‘Vengage’, set up with the focus of connecting ‘with’ consumers who are spoken ‘at’ through the mass media advertising, provides such solutions.
Are you doing anything on the business analytics front?
Foot prints are being left behind by consumers all around willfully. It needs a focus to collect, mine the data and use the insights for building clients businesses. We are investing in this area. You will soon hear on the same.
What are your plans going forward?
Our vision is not to be the ‘largest’ media player by volumes. But we would like to be known as a credible business partner to our clients. We have a meritocratic organisation where professionals thrive; we are in discussion with a couple of B schools for creating job-oriented media curriculum to produce future ready managers.
The EMVIES recognition came as the icing on the cake. We are believers of awards and recognitions, unlike others who say they don’t. It is a high for our people much like new business wins. We also have an invitation from CII to share our award winning case with the business community. We are just beginning our journey and perhaps not even fully explored the surface of the ice berg.
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